Kategoria BISAC: Business & Economics >> Customer Relations

Die Arbeit beschreibt die Rekonstruktion eines generischen Prozesses zur Entwicklung finanzieller Nutzenrechnungen. Sie identifiziert neun Entwicklungsstufen und leitet mittels empirischer Beobachtungen abzustimmende Fragestellungen sowie angestrebte Ergebnisse ab. Vier fallstudienbasierte Forschungskooperationen mit mittelstandischen Unternehmen dienen als detaillierte Referenzbeispiele. Anhand der Implementierung finanzieller Nutzenrechnungen zeigt der Autor Herausforderungen und formuliert Handlungsempfehlungen zur Losung typischer Problemszenarien.

Supply chain management is a well-developed area. The traditional supply chains are dynamic systems which include the forward and reverse flows of physical products and the related information and fund. However, a service supply chain is different because the real "product" may take the form of a "service" which implies that many traditionally crucial decisions in supply chain management such as product shipping problems are no longer important. Here, a service supply chain is defined as a supply network that transfers resources into services or servitised products, with or without...

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing...

An organization seeking to sustain and continually improve its competitive performance over many years must have a strategy - a Business Excellence Strategy.This book guides and illustrates the strategic journey to excellence, from major initiatives through everyday improvement programs, and helps the reader achieve of important strategic objectives and goals. This business excellence program will unite employees, internal and external customers, and suppliers through a common set of goals. It will help your organization improve at a pace that will outperform the competition and will...

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Do you struggle with customers who pay late? Are you afraid to lose customers because you want what is rightfully yours? Are you tired of calling customers again and again, hearing the same promises? Then this book is for you. Happy Customers Faster Cash is for business people, either fresh or seasoned, with or without a background in finance, who want to dramatically shorten the time required to convert accounts receivable into cash as well as their 'on the job learning curve' . Read and learn all about getting paid...

Dental professionals face challenging times when it comes to running and marketing their practices. The business of dentistry is more competitive than ever and it is critical for dental professionals to make informed marketing choices.

- In this book you will learn how best to:

- Attract new patients to your dental practice

- Retain existing patients and grow referrals

- Use marketing in a well thought out and consistent way to grow your practice revenue.

Fully Booked explains all the major aspects of traditional and online dental marketing, allowing...

Walden shows why most customer experience management fails to improve the customer's real experience and how to concentrate on the subjective emotional perceptions that drive the customer's actual -experience- rather than the quantitative service efficiency metrics gathered by most CX tools.

Customer experience management is not about managing every objective -experience- your customers have with you. It's about understanding, measuring and creating -experiences- that customers -value-.

So while service and efficiency are wonderful things, they represent -business as usual-;...