This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate...
Jean-Noel Kapferer Joachim Kernstock Tim Brexendorf
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand...
