Kategoria BISAC: Business & Economics >> Consumer Behavior - General

Consumption has often been called America's true national pastime. From the earliest European explorers trading with Native Americans to today's Internet shoppers, consumerism has driven American society. Until recent years, however, consumerism has received little serious attention from historians and other scholars.

This welcome volume offers the most comprehensive and incisive exploration of American consumer history to date. The first book on this topic to span the four centuries from the colonial era to the present, and the first to propose theoretical frameworks, the volume...

The fight for a "living wage" has a long and revealing history as documented here by Lawrence B. Glickman. The labor movement's response to wages shows how American workers negotiated the transition from artisan to consumer, opening up new political possibilities for organized workers and creating contradictions that continue to haunt the labor movement today.

Nineteenth-century workers hoped to become self-employed artisans, rather than permanent "wage slaves." After the Civil War, however, unions redefined working-class identity in consumerist terms, and demanded a wage that would...

In 1941, Franklin Delano Roosevelt identified -four essential human freedoms.- Three of these--freedom from fear, freedom of speech, and freedom of religion--had long been understood as defining principles of liberalism. Roosevelt's fourth freedom--freedom from want--was not. Indeed, classic liberals had argued that the only way to guarantee this freedom would be through an illiberal redistribution of wealth. In Freedom from Want, Kathleen G. Donohue describes how, between the 1880s and the 1940s, American intellectuals transformed classical liberalism into its modern American...

In 1941, Franklin Delano Roosevelt identified -four essential human freedoms.- Three of these--freedom from fear, freedom of speech, and freedom of religion--had long been understood as defining principles of liberalism. Roosevelt's fourth freedom--freedom from want--was not. Indeed, classic liberals had argued that the only way to guarantee this freedom would be through an illiberal redistribution of wealth. In Freedom from Want, Kathleen G. Donohue describes how, between the 1880s and the 1940s, American intellectuals transformed classical liberalism into its modern American...

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception (chapters 2-5) visual cognition (chapters 6-9) and action and choice (chapters 10-12). The chapters go beyond what is known, and offer in many cases a more speculative and visionary account of the directions that...

To move beyond the stereotypical images of black children obsessed with status symbols, Chin spent two years interviewing poor children in...

"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon

"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review

"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker

Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard's...