Scaling Methods

ISBN-13: 9780805818024 / Angielski / Miękka / 2004 / 240 str.

Peter Dunn-Rankin; Shuqiang Zhang; Susan Wallace

Opis

The primary tasks of ordering, categorical ratings, free clustering, and similarity judgments are emphasized in the second edition of this text. It provides a clear view of the ways in which basic information, generated by the different tasks, can be analyzed.

Recenzje

"If you are, in any way, connected with the field of measurement...you have the satisfaction of knowing that the methods of interest to you will be readily available at your fingertips...the authors' have encyclopedic and up-to-date knowledge of the field."
—Shlomo S. Sawilowsky, Ph.D.
Wayne State University

"...this book is one of the few textbooks that have made scaling methodology manageable by students in behavioral sciences who may not have very strong quantitative backgrounds... .It is full of a wide variety of highly useful scaling methodologies and vivid examples. The authors have done an excellent job in explaining and simplifying what could have been potentially complicated issues."
—Xiang Bo Wang, Ph.D.
The Chauncey Group International

Spis treści

Contents: Preface. Part I: Foundations. Scaling Defined. Tasks. Measures of Proximity. Part II: Unidimensional Methods. Rank Scaling. Order Analysis. Comparative Judgement. Categorical Ratings. Part III: Clustering. Graphic Similarity Analysis. Successive Combining. Partitioning. Hierarchical Divisive. Part IV: Multidimensional Methods. Factor Analysis. Mapping Individual Preference. Multidimensional Scaling. Individual Differences Scaling. Appendices: Using a Computer to Solve Problems. Tables.

O autorze

Peter Dunn-Rankin (Author) ,  Gerald A. Knezek (Author) ,  Susan R. Wallace (Author) ,  Shuqiang Zhang (Author)