Kategoria BISAC: Business & Economics >> Advertising & Promotion

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer.

Although inevitably a product of the time in which it...

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

If you are interested in marketing and advertising you simply must read this book 50 proven insights into the psychology of creative marketing and advertising learned from a career in the coin laundry industry that will magnify YOUR success in any business or industry.

THE STEPHEN FACTOR consists of 50 wonderfully written fast moving articles authored by Stephen Bean (M.A. in Clinical Psychology and decades of practical business experience) originally published in his very popular monthly column entitled "The Business Mind" that appears in Planet Laundry Magazine, a very well respected...

It is never too soon to start marketing your book. If you have published a book or are in the planning stages of writing your book you can start building a relationship with your readers.

Whether you are self-published or traditionally published developing a marketing plan and actively promoting your book will help you reach your potential readers and make those sales.

Marketing and promotion need not be expensive, in fact the majority of the ideas in this book have no cost attached or have free alternatives.

Follow the suggestions in this book and you will discover how to:...