Swag: How to Choose and Use Promotional Products for Marketing Your Business

ISBN-13: 9781496134226 / Angielski / Miękka / 2014 / 144 str.

Heidi Thorne

Opis

SWAG. Whether you know it as -Stuff We All Get, - -Souvenirs, Wearables, And Gifts- or promotional products, it's any item imprinted with a logo or message, usually to advertise a business, event, association, team, person or cause. Swag is generally easy to buy. And, it's easy to make mistakes which can be costly in dollars, image and branding. This book shows marketers how to buy it right using the Promo With Purpose concept.