Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketin...
This book explores cognitive behavior among Internet of Things. Using a series of current and futuristic examples appliances, personal assistants, robots, driverless cars, customer care, engineering, monetization, and many more the book covers use cases, technology and communication aspects of how machines will support individuals and organizations.
This book examines the Cognitive Things covering a number of important questions:
What are Cognitive Things?
What applications can be driven from Cognitive Things today and tomorrow?
How will these Cognitive...
This book explores cognitive behavior among Internet of Things. Using a series of current and futuristic examples appliances, personal assistants, ...
