Kategoria BISAC: Business & Economics >> Advertising & Promotion

Stop wasting your words - put your content to work for you. A cast of veteran marketing specialists shows you how to use content marketing and SEO together to create online content for your business that nurtures customer relationships and generates sales.

Through this book, you'll develop a holistic content marketing strategy that includes your own website and blog as well as Facebook, Twitter, Pinterest and other social media channels, using photos, videos, events, and of course, your most powerful words.

SEO founding father Bruce Clay and PR veteran Murray Newlands present...

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjaer sets a new benchmark for the international...

Content has evolved into an online business' most valuable resource. With the right content, you can encourage website traffic, build customer trust, and increase revenues. Content, as the pundits are fond of saying, really is king.

This is all fine but for newcomers, content marketing can seem overwhelming. Discover the solutions to the following problems:

What kind of content do you need?

Should you develop your content in-house or hire an outside source?

What roles do blogs, forums, and social media play in successful content marketing?

Best-selling author and content...

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field.

Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and...