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Visual Pollution: Advertising, Signage and Environmental Quality
ISBN: 9780754675341 / Angielski / Twarda / 346 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In recent years, there has been considerable interest in the problems that public spaces face because of the design of commercial signs. The negative consequences that commercial signs can have on the visual quality of urban areas and further more, on people's quality of life, has been studied from both architectural, planning and psychological perspectives. While the issue of visual pollution, as this phenomenon is commonly described, has been widely debated, there is as yet no clear conclusion as to how best to control commercial signage and whether different urban contexts and people from...
In recent years, there has been considerable interest in the problems that public spaces face because of the design of commercial signs. The negative ...
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cena:
824,88 |
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Wish You Were Here: The Branding of Stockholm and Destinations
ISBN: 9781456414238 / Angielski / Miękka / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding programme and gives an insight into the branding of Stockholm, The Capital of Scandinavia. The book also looks at other relevant examples from around the world, such as New York, Liverpool, Barcelona, The Ice Hotel, Hollywood and more. It examines the similarities with the branding of consumer productsas well as the major differences and challenges. The book is for anyone who enjoys cities, branding or both. Julian Stubbs is an English writer and brand...
Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding programme and ...
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cena:
182,08 |
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Delivering Marketing Joy: Using Promo To Grow Your Business The Right Way
ISBN: 9781497356436 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Breaking news: An historical change is upon us. From a marketing standpoint, the change has been coming. We have lived in an age of "push" marketing forever...since the beginning of time. But the internet--and social networks--is changing that. Right now. Now, more than ever, the customer has a voice. The customer has clout and power. And the customer wants better. We want better. We need to GIVE first. We need to work at providing value to our customers so they trust us. We need to think "small" things first. That's great news...if you want to do things the right way to begin with As you...
Breaking news: An historical change is upon us. From a marketing standpoint, the change has been coming. We have lived in an age of "push" marketing f...
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cena:
40,43 |
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The Content Marketing Hurricane: How to Use Proven Content Marketing Principles to Blow Your Competition Away!
ISBN: 9781492901075 / Angielski / Miękka / 202 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
48,55 |
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The Advertising Effect: How to Change Behaviour
ISBN: 9780195593921 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Want to know how to influence other people's behaviour?
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Want to know how to influence other people's behaviour?
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals t... |
cena:
131,53 |
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Real Luxury: How Luxury Brands Can Create Value for the Long Term
ISBN: 9781137395566 / Angielski / Twarda / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is ...
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cena:
201,24 |
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Advertising with Small Budgets for Big Results: How to Buy Print, Broadcast, Outdoor, Online, Direct Response & Offbeat Media
ISBN: 9780962712296 / Angielski / Miękka / 276 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advertising with Small Budgets for Big Results begins with an overview of marketing's "4 p's," including how-to's on media relations. Also covers promotions ranging from advertorials to word-of-mouth; provides examples of rate cards, model releases, radio commercial scripts, production and media costs. Lists dozens of professional and trade associations for more information and vendor contacts. Inexpensive and DIY options included for most advertising techniques. A reference for the small business, nonprofit, educational institution and government agency with limited resources and expertise...
Advertising with Small Budgets for Big Results begins with an overview of marketing's "4 p's," including how-to's on media relations. Also covers prom...
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cena:
134,87 |
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Business Owners Guide To An Endless Supply Of Loyal Customers: 52 Week H!p & CooL Marketing Blueprint To Easily Attract More Leads To Your Business On
ISBN: 9781493539734 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you have been in business for longer than two minutes, I'm sure that you have already stumbled across something that completely surprised you and instantly opened your eyes to a world of new possibilities. Maybe it was a brand new salesperson you just hired who went on to break every sales record in your company within their first six months. Maybe it was a vendor who sold you products at prices so ridiculously cheap that it allowed you to sell the product at bargain prices and still allowed you to actually make a few bucks. Well, no matter what the event was that opened your mind to new...
If you have been in business for longer than two minutes, I'm sure that you have already stumbled across something that completely surprised you and i...
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cena:
121,18 |
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The Giving Expert and Coach: The KLM Complexities
ISBN: 9781497367760 / Angielski / Miękka / 34 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Excellent tools for the Wealthy Giver in spirit, truth and energy
Excellent tools for the Wealthy Giver in spirit, truth and energy
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cena:
242,77 |
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Make Money With Your WordPress Blog: Learn How To Monetize Your Blog Using Affiliate Marketing
ISBN: 9781497475274 / Angielski / Miękka / 58 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Take Back the Reigns of Product Placements On Your Blog and Earn the Money Your Work Merits in the Process
Designed for the established blogger, "Make Money With Your WordPress Blog" will teach you how to monetize your blog with affiliate marketing embedded product/service reviews and tutorials. Learn how to: Find the best products and services to review Find and implement related affiliate marketing links and creatives Create the perfect monetized review post and make people want to share it Stay legal during the process Take Back the Reigns of Product Placements On Your Blog and Earn the Money Your Work Merits in the Process
Designed for the established blogger,... |
cena:
40,43 |
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Utopian Images and Narratives in Advertising: Dreams for Sale
ISBN: 9780739198322 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers' desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature,...
The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we a...
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cena:
259,58 |
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Ad It Up: A Practical Guide to Ad Industry Finance
ISBN: 9781497301245 / Angielski / Miękka / 246 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
100,95 |
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Power Seller Words: "10,002 Words and Phrases Proven to Sell Like Crazy!"
ISBN: 9781499167344 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. Uncover the list of words and phrases proven to sell for marketing experts who have relied on them for years as tools to help them close the deal. Never be at a loss for words again. How does it work? Simple. You just order your copy today and you'll have these proven to sell words and phrases at your fingertips whenever you want them. Don't reinvent the wheel and don't delay. Your success is waiting. But you must add action to meet it. Order your copy of Power Seller Words today and put these golden words and phrases to work for you so you can finally join the marketing and sales pros who...
Uncover the list of words and phrases proven to sell for marketing experts who have relied on them for years as tools to help them close the deal. Nev...
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cena:
40,34 |
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Write Great Ads: A Step-By-Step Approach
ISBN: 9781620456354 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. You don't have to be especially ""creative."" And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the...
You don't have to be especially ""creative."" And you can forget about writer's block. Because now, even if you've never written advertising before, t...
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cena:
123,12 |
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Branding For Dummies
ISBN: 9781118958087 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Discover how brands are created, managed, differentiated, leveraged, and licensed
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions,... Discover how brands are created, managed, differentiated, leveraged, and licensed
Whether your business is large or small, global or local, ... |
cena:
110,67 |
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7 Steps for Finding and Preparing for Networking Events
ISBN: 9781499182507 / Angielski / Miękka / 32 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Finding and Preparing for a Networking event as a Vendor can be daunting but these 7 practical steps will give you an easy "how to" introduction to help you be successful in finding a networking opportunity and presenting as a Vendor.
Finding and Preparing for a Networking event as a Vendor can be daunting but these 7 practical steps will give you an easy "how to" introduction to he...
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cena:
56,61 |
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ROI Power: The Step-By-Step Guide to Maximizing Private Practice and Small Business Profits
ISBN: 9780981471013 / Angielski / Miękka / 148 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Business is not about the type of work that you do, but rather, it is about whether it is making money. I do not mean to downgrade or disparage whatever you do to earn money because it must be something that people want or need, or they would not be paying for it. You are obviously providing value with what you do. This book is meant to be a step-by-step, top-to-bottom guide to creating the most "ROI Power" in any small or medium-sized business, or private practice. It is written in plain, understandable language, not business gibberish, and lays out proven ROI tactics and secrets in such a...
Business is not about the type of work that you do, but rather, it is about whether it is making money. I do not mean to downgrade or disparage whatev...
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cena:
60,65 |
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The 3 Simple Steps To Marketing Your Local Business Online
ISBN: 9781492245049 / Angielski / Miękka / 62 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There's no doubt that social media has become a game changer in the marketing and branding of your business online. The past 10 to 15 years was a totally different set of projects for you to launch in an online marketing campaign compared to what it is today, and most of that has to do with social media. This book will show you a simple, yet effective way to position your business online. Together we will do that by following these 3 Simple Steps: Discover Your Purpose, Plan Your Attack, and Create Your Online Presence.
There's no doubt that social media has become a game changer in the marketing and branding of your business online. The past 10 to 15 years was a tota...
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cena:
40,47 |
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Home Care Business Marketing: Revised Edition
ISBN: 9781499301267 / Angielski / Miękka / 142 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
60,57 |
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Star Power - Using Celebrities for Interviews & Promotions: How to Use Celebrity Endorsements and Where to Find & Contact Celebrities
ISBN: 9781499336771 / Angielski / Miękka / 104 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
40,34 |
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