Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding programme and gives an insight into the branding of Stockholm, The Capital of Scandinavia. The book also looks at other relevant examples from around the world, such as New York, Liverpool, Barcelona, The Ice Hotel, Hollywood and more. It examines the similarities with the branding of consumer productsas well as the major differences and challenges. The book is for anyone who enjoys cities, branding or both. Julian Stubbs is an English writer and brand...

Introduction: Why this book now? E-Ployment: Living & working in the cloud: a personal journey Here's what Lynn Franks, Women's Empowerment Guru and Business Women, has to say about it: 'Ad agencies and marketing service companies should be extremely nervous right now about the freelance networks going out to compete with them. Networks made up of people achieving a better work/life balance, becoming more free and taking control of their own lives and future. This book tells you why they're succeeding and how you could too.' E-Ployment tells the story of UP THERE, EVERYWHERE, the global cloud...