The Early Advertising Scene (Rle Marketing)

ISBN-13: 9781138787292 / Angielski / Twarda / 2014 / 252 str.

Harden Bryant Leachman

Opis

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

Spis treści

1. Dallas 2. Kansas City 3. Saint Louis 4. An Observation Post 5. Chicago 6. Street Scene 7. New York.

O autorze

Multivolume collection by leading authors in the field