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How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
ISBN: 9781614485025 / Angielski / Miękka / 186 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is for everyone who needs to write copy that sells including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming salesy can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail."
This book is for everyone who needs to write copy that sells including copywriters, freelancers, and entrepreneurs. Writing copy that sells without se...
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cena:
73,03 |
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Claims Auf Lebensmitteln Und Involvement: Eine Untersuchung Mit Hilfe Realitaetsnah Gestalteter Choice Experiments
ISBN: 9783631590171 / Niemiecki / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
317,68 |
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Adoptions- Und Risikoverhalten Von Konsumenten Im Internet
ISBN: 9783631583364 / Niemiecki / Miękka / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mit der Verbreitung des Internets verbinden sich immer wieder Diskussionen um den Stellenwert des neuen Mediums. In dieser Arbeit wurden das Adoptionsverhalten von Konsumenten und dessen Risikowahrnehmung im Internet in den Mittelpunkt der Betrachtungen geruckt und ein neues Modell fur das Konsumentenverhalten entwickelt. Durch eine empirische Erhebung die Untersuchung erfolgte mittels Experteninterviews und einer Konsumentenbefragung im Internet wurden die Zusammenhange zu den Ausgangsfragestellungen wissenschaftlich erklart. Die Ergebnisse der theoretischen und empirischen Analyse machen...
Mit der Verbreitung des Internets verbinden sich immer wieder Diskussionen um den Stellenwert des neuen Mediums. In dieser Arbeit wurden das Adoptions...
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cena:
349,74 |
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Elektronische Koordination Auf Unvollkommenen Maerkten: Eine Industrieoekonomische Analyse
ISBN: 9783631546864 / Niemiecki / Miękka / 257 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Diese Dissertation wurde von der Gesellschaft der Freunde der Universitat Augsburg mit dem Universitatspreis 2005 ausgezeichnet.
Der Einsatz elektronischer Informations- und Kommunikationstechnologien in Industrie und Dienstleistung ist heute zur Selbstverstandlichkeit geworden. Dieses Buch verwendet die Methoden der Neueren Industrieokonomie, um die mikrookonomischen Effizienzfolgen des Einsatzes solcher Technologien auf Markten zu untersuchen, die etwa aufgrund oligopolistischer Strukturen oder verursacht durch Informationsmangel unvollkommen sind und auf denen daher... Diese Dissertation wurde von der Gesellschaft der Freunde der Universitat Augsburg mit dem Universitatspreis 2005 ausgezeichnet.
Der Einsat... |
cena:
364,96 |
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Netzwerkbasierte E-Services ALS Instrument Zur Kundenbindung
ISBN: 9783631523995 / Niemiecki / Miękka / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
400,46 |
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Musik in Der Werbemittelforschung Unter Besonderer Beruecksichtigung Interpretativer Verfahren
ISBN: 9783631522417 / Niemiecki / Miękka / 506 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
714,44 |
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Branding In Five and a Half Steps
ISBN: 9780500518960 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first... Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding... |
cena:
176,13 |
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Advertising and Consumer Culture in China
ISBN: 9780745671178 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese... This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and ... |
cena:
82,44 |
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Advertising and Consumer Culture in China
ISBN: 9780745671161 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese... This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and ... |
cena:
257,78 |
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Sensory Marketing
ISBN: 9781349366491 / Angielski / Miękka / 183 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
189,17 |
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Power Packed Book Marketing: Sell More Books
ISBN: 9780993067761 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. You've published your book and it's adorning shelves both real and virtual. Now it's time to start marketing your book and getting it into readers' hands. Whether you're a first time author, or a publishing veteran looking to revitalise your marketing, this book is here to help. It is jam packed full of simple strategies, hints and tips which will take you through every step of the marketing process. From running a buzzing book launch, and building your mailing list, through to effective social media marketing, you will explore how to get your books noticed and bought by readers. Each of... You've published your book and it's adorning shelves both real and virtual. Now it's time to start marketing your book and getting it into readers'... |
cena:
47,43 |
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Brand Champions: How Superheroes Bring Brands to Life
ISBN: 9781349305919 / Angielski / Miękka / 209 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their ever...
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cena:
201,24 |
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Consumer Brand Relationships: Meaning, Measuring, Managing
ISBN: 9781349491018 / Angielski / Miękka / 297 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
402,53 |
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Marketing Through Turbulent Times
ISBN: 9781349314720 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a ...
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cena:
160,99 |
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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
ISBN: 9781349311675 / Angielski / Miękka / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
221,37 |
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Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities
ISBN: 9781786354563 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding...
Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast...
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cena:
412,39 |
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Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising
ISBN: 9780749479794 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice... Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user att... |
cena:
154,61 |
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Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience
ISBN: 9781629561813 / Angielski / Twarda / 114 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That s because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand s message about what it wants to sell them.
In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the... Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compe...
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cena:
112,60 |
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Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
ISBN: 9780692651872 / Angielski / Miękka / 274 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Does your business have a story to tell? It should Every new product can be unique in its industry. Does yours stand out from the crowd? After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products, to ultimately become irreplaceable to your audience. Whether you lead a growing company, or are just starting a...
Does your business have a story to tell? It should Every new product can be unique in its industry. Does yours stand out from the crowd? ...
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cena:
80,84 |
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Social Media and Strategic Communications
ISBN: 9781349449477 / Angielski / Miękka / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.
Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of s...
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cena:
201,24 |
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