Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That s because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand s message about what it wants to sell them.
In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the...