Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

ISBN-13: 9780692651872 / Angielski / Miękka / 2016 / 274 str.

Gregory V. Diehl; Alex Miranda

Opis

Does your business have a story to tell? It should Every new product can be unique in its industry. Does yours stand out from the crowd?

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products, to ultimately become irreplaceable to your audience.

Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want.

-Learn how to build a unique selling proposition for your product
-Learn the best methods for how to sell a product to customers in any market demographic, and anywhere in the world.
-Overcome the sales learning curve, and sell products in both physical and online marketplaces.

Praise for Brand Identity Breakthrough

"Many small business owners just don't understand the critical importance of crafting their own 'story.' Most companies offer a product or service that could be obtained elsewhere, and the reason a prospect will choose you often comes down to how you tell your story. Read Gregory Diehl's Brand Identity Breakthrough and you will have a more compelling and successful story." Pete Sisco, ResilientPersonalFreedom.me

"Quite often, in the rush toward newer methods of developing a brand, the essence of making it truly stand out gets left behind. Brand Identity Breakthrough provides business owners a comprehensive guide which can give your business the tools it needs. Diehl has total mastery over this subtle craft, and it really shows in his writing here." Purushothaman Rajagopal, InfinityMedia.in

"After reading this book I was actually shocked; I had been doing so many of the "Do Nots" I consider this book MANDATORY reading for all creators, regardless of what phase you may be in. And especially for the Tim Ferris 4HWW crowd, like myself, this book is a wake-up call, as well as a hyper-important tool in your toolbox." Eric Z, Zbooks.co

"If you want your business to stand out from the crowd and have a solid vision for success, you need an avatar and a story. Brand Identity Breakthrough shares relatable stories about how to choose your customers while your competitors' leave that important decision to their clients. You can choose better clients and more control of your life." Andrew Henderson, Nomad Capitalist

"Brand Identity Breakthrough is beautifully logical in its organization, introducing every new topic at just the right point to make sense in the context of what has already been explained. That's a remarkable achievement As soon as I got past the first few pages, I realized that this book is, indeed, a work of quality with something original and truly valuable to say." Tim Coulter, Getting Around Turkey

"From the moment I started this book, there was value bomb after value bomb after value bomb. I was blown away by the detailed knowledge that I picked out from Brand Identity Breakthrough. Highly recommended read " Chris P. Reynolds, The DC Entrepreneur House & The One Effect

"This book is branding on steroids. It's a combination of marketing, business, financing, entrepreneurship. It's extremely motivating, inspiring and educational. I want to use the material to train my agents and I will ask them to buy copies as well " Asaf Halperin, Experior Financial Group Inc