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Hit Brands: How Music Builds Value for the World's Smartest Brands
ISBN: 9781349444595 / Angielski / Miękka / 201 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses ho...
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cena:
239,30 |
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Consumption and Spirituality
ISBN: 9781138224537 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless individuals living in postmodern societies: the relationship between the material and the spiritual, the sacred and the profane. The book examines how a variety of agents religious... This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and e... |
cena:
288,66 |
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How to Write Letters that Sell: Copywriting Techniques for Achieving Success through Direct Mail and Emails
ISBN: 9781533571281 / Angielski / Miękka / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
60,65 |
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Values, Lifestyles, and Psychographics
ISBN: 9781138986671 / Angielski / Miękka / 430 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving...
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both pract...
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cena:
252,57 |
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In Pursuit of the Headless Chicken: Networking for Business in Any Economy
ISBN: 9780997625509 / Angielski / Miękka / 138 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every professional got his or her career start somewhere. This is a story of a young boy, his first job and the life-long business lessons learned chasing headless chickens at Clary Poultry & Egg in Lubbock, Texas in 1953.
This book will help you understand the business principles that meet the networking needs of every professional looking to further his or her career by fostering collaborative relationships with the right people at the right time. Take a humorous journey back in time to nature's classroom where these principles come to life. The story will make you... Every professional got his or her career start somewhere. This is a story of a young boy, his first job and the life-long business lessons learned ... |
cena:
76,62 |
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In Pursuit of the Headless Chicken: Networking for Business in Any Economy
ISBN: 9780997625523 / Angielski / Twarda / 138 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every professional got his or her career start somewhere. This is a story of a young boy, his first job and the life-long business lessons learned chasing headless chickens at Clary Poultry & Egg in Lubbock, Texas in 1953. This book will help you understand the business principles that meet the networking needs of every professional looking to further his or her career by fostering collaborative relationships with the right people at the right time. Take a humorous journey back in time to nature's classroom where these principles come to life. The story will make you laugh, and the... Every professional got his or her career start somewhere. This is a story of a young boy, his first job and the life-long business lessons learned ... |
cena:
86,87 |
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Apollonia Poems
ISBN: 9780299312848 / Angielski / Miękka / 88 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Traversing time, cities, and voices, The Apollonia Poems finds its central aesthetic in place: physical and locational, perceptual and imagined. Judith Vollmer's poet-wanderer explores the layered terrains of urban environments from Pittsburgh to the Mediterranean to the Carpathians. Employing narratives and lyrics, songs and reports, and a short verse-play in three voices, Vollmer's meditations are by turns elegiac and celebratory, colloquial and lyrical.
Traversing time, cities, and voices, The Apollonia Poems finds its central aesthetic in place: physical and locational, perceptual and imagined...
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cena:
56,66 |
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Internal Marketing: Tools and Concepts for Customer-Focused Management
ISBN: 9781138177666 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
747,55 |
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Market Domination for Podcasting: Secrets from the World's Top Podcasters
ISBN: 9781630479251 / Angielski / Miękka / 278 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Market Domination for Podcasting shares the secrets of 23 of the top podcasters and marketing minds in the world today. Business owners can use Seth Greene s unique podcasting model to generate 20 new referral partners promoting their business in just 20 minutes a week."
Market Domination for Podcasting shares the secrets of 23 of the top podcasters and marketing minds in the world today. Business owners can use...
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cena:
69,17 |
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Marketing
ISBN: 9781138150263 / Angielski / Twarda / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: - is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student- provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory...
Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you Written...
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cena:
857,10 |
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Consumer Casualties: Exploring the Economics of Habit, Information, and Uncertainty in Japan
ISBN: 9781349481835 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and other addictive practices.
Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer prefe...
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cena:
402,53 |
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Brand Equity & Advertising: Advertising's Role in Building Strong Brands
ISBN: 9781138150522 / Angielski / Twarda / 390 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they...
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest bot...
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cena:
906,08 |
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Marketing Luxury Goods Online
ISBN: 9783631678657 / Angielski / Twarda / 267 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today's digital world, this trade-off has become even more challenging. A luxury brand's fragile concept of exclusiveness is seemingly incompatible with the ubiquitous availability provided by the mass medium Internet. The author addresses this trade-off both conceptually and empirically. First, the author conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this marketing-mix is applied... The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today's digital world, this trade-off... |
cena:
442,06 |
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Advertising Exposure, Memory and Choice
ISBN: 9781138966147 / Angielski / Miękka / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate...
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes an...
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cena:
244,84 |
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Testimonial Advertising in the American Marketplace: Emulation, Identity, Community
ISBN: 9781349379293 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community,...
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addres...
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cena:
201,24 |
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Fearless is Bullshit!
ISBN: 9780692772683 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. So who is Dave Daley the Monster Motivator? That was the question I asked when several people contacted me through social media telling me I had to check this guy out. What I discovered is first and foremost Dave Daley is a serial entrepreneur. A near fatal motorcycle accident proved to be the catalyst he needed to delve into personal development and his own immense potential. He's grown and sold businesses in different industries and continues to own and grow his most recent one. That would be enough of a story but there is so much more to him. He's also a dynamic motivational speaker who is...
So who is Dave Daley the Monster Motivator? That was the question I asked when several people contacted me through social media telling me I had to ch...
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cena:
76,84 |
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The Activation Imperative: How to Build Brands and Business by Inspiring Action
ISBN: 9781442257047 / Angielski / Twarda / 222 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them--from simply projecting what a brand is to optimizing what it does--to move people closer to...
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation t...
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cena:
210,60 |
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Shaping International Public Opinion; A Model for Nation Branding and Public Diplomacy
ISBN: 9781433130281 / Angielski / Miękka / 282 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bridging two camps in the field of international public opinion - nation branding and public diplomacy - this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries. Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of... Bridging two camps in the field of international public opinion - nation branding and public diplomacy - this book presents a first-of-its-kind coh... |
cena:
305,11 |
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Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy
ISBN: 9781433130298 / Angielski / Twarda / 282 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bridging two camps in the field of international public opinion - nation branding and public diplomacy - this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries. Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of... Bridging two camps in the field of international public opinion - nation branding and public diplomacy - this book presents a first-of-its-kind coh... |
cena:
544,02 |
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Content Marketing: Beginners Guide To Dominating The Market With Content Marketing
ISBN: 9781537651514 / Angielski / Miękka / 92 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are you struggling to communicate and engage with your audience?Not sure how to portray your message?
Well you have just found the right book Content marketing is easier than you think and you can take advantage of the market with simple steps which many newbies don't know After You Have Ginished Reading You Will Be:
Are you struggling to communicate and engage with your audience?Not sure how to portray your message?
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cena:
40,34 |
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