Kategoria BISAC: Business & Economics >> Advertising & Promotion

This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment.

While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.

In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern...

1. I've written my content but I don't know how to reach more people.
2. I don't have a strategy or goal to move forward.
3. I'm struggling to keep my readers engaged.

In this book we will explore:

• The easiest ways to get your message to a wide audience
• Big brands and their successes and mistakes
• How to build your...

TAKE CONTROL OF YOUR BRAND

Think you need a large budget and a giant marketing firm to brand your business? Not so fast.

This guide breaks branding down into easy-to-understand, easy-to-execute steps, giving non-designers everything they need to create winning brands and successful business marketing. In this book you'll learn:

• How to create a brand that genuinely represents your business and what you're selling... And how to wrap your branding elements into every aspect of your business.
...

Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and building a business. But many are applying the wrong strategy in trying to achieve customer loyalty: instead of focusing on consistent execution of the company's value proposition on a day-to-day basis, they waste their efforts constantly chasing after new customers or trying to address every complaint. Using research to demonstrate how striving to turn merely satisfied customers into highly satisfied customers significantly affects loyalty behaviors and in turn boosts...

You Can Make Money From Blogging

Blogging – We all want to know how to write a blog and how to make money from blogging.

Are you struggling to make any money from blogging? Do you put hours of work into each blog post, only to get zero traffic, zero ad revenue or zero commissions?

I know. I’ve been there.

The art of writing blog copy, one that makes a reader “click” (whether that click is on an ad, buy something, or sign up for something), is something that usually requires years of practice, experience and gut instinct.

Until...

• Hardback gloss finish cover.
• Page size: 8.5" x 8.5" (216mm x 216 mm).
• Opening blank lined page for you to add a few details about your club/business/event
• All other pages headed: Date, Name, Email Address.
• Sufficient for 17 entries per page
• 96 lined white pages (enough for 1632 names).

A functional Visitors Book with a quality gloss hardback cover and a simple interior layout for your guests...

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

Native advertising impacts us all. If you own a smartphone, use social media or read content online, you will have been exposed to native advertising - often without even knowing it. Influenced by lead digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news, and Artificial Intelligence (AI), native advertising has become a multi-billion-dollar a year industry, now behind the digital success of many leading brands and companies.

Written by one of the industry's foremost authorities, Native Advertising provides a comprehensive guide to...

The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029--the year when the last boomer will have turned 65--there will still be more than 61 million boomers, roughly 17 percent of the projected population of the United States. Boomers will still be the wealthiest generation in the United States until at least 2030, according to the Deloitte Center for Financial Services, with their share of net household wealth to...