Kategoria BISAC: Business & Economics >> Advertising & Promotion

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness, or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and...

• Hardback gloss finish cover.
• Page size: 8.5- x 8.5- (216mm x 216 mm).
• Pages headed: Date, Name, Email Address, Address, Telephone
• Sufficient for 17 entries per double page width
• 98 lined white pages (enough for 833 entries)

A functional Visitors Book with a quality gloss hardback cover and a simple interior layout for your guests to write their details.

Suitable for:

• Clubs & Societies
• Events & Functions
• Small...

The only consistent truth in the world of tech companies is that the landscape will change quickly and often. The question most CEOs have is: In the midst of so many changes, how can I keep my company relevant?In her book, Ultra High Def Marketing, author Coleen Sterns Leith shares her proprietary methods that have allowed her clients to stand out from the competition for over 20 years."The days of complacency are over. Your competition is trying everything they can to take your market share. It's time to execute strategic marketing efforts." - Coleen Sterns Leith Ultra High Def Marketing...

Does your business have a story to tell? It should From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing--brand identity. Does yours stand out from the crowd?

With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining...

Does your business have a story to tell? It should From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing--brand identity. Does yours stand out from the crowd?

With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining...

Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere.

Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture...

Digital marketing has transformed how business is done. Today it is easier than ever to get your message in front of customers. The problem is, it is easier for your competition, too. So how do you make your brand stand out from the crowd? How can tools like Google Analytics help you engage with what customers love and do? Confronting a mountain of data, how can you make your business thrive?

Philip Masiello, CEO of Hound Dog Digital Marketing, can tell you. Fueled by decades of his experience in marketing strategy and...