Think - Engage - Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age

ISBN-13: 9780692882870 / Angielski / Miękka / 2017 / 148 str.

Philip Masiello

Opis

TRIPLE YOUR BUSINESS

Digital marketing has transformed how business is done. Today it is easier than ever to get your message in front of customers. The problem is, it is easier for your competition, too. So how do you make your brand stand out from the crowd? How can tools like Google Analytics help you engage with what customers love and do? Confronting a mountain of data, how can you make your business thrive?

Philip Masiello, CEO of Hound Dog Digital Marketing, can tell you. Fueled by decades of his experience in marketing strategy and entrepreneurship, Masiello's THINK ENGAGE THRIVE tears down marketing models created in a data-poor age, offering common sense alternatives that take marketing out of the textbook, into the real world. Through stories of lessons he learned as an entrepreneur, TV shopping marketer, and million dollar Amazon seller, Masiello contrasts dysfunctional corporate cultures with the best-known companies doing marketing right, including Apple, Amazon, and Dunkin' Donuts.

In THINK ENGAGE THRIVE you will learn to use today's unprecedented customer data tools to intelligently target your customers. By applying the principles Masiello lays out, you'll convert clicks into sales and service into retention. Your business will skyrocket as you THINK ENGAGE THRIVE

Masiello goes beyond marketing 4.0 and other internet marketing concepts to show you how to use the marketing tools to grow your business. Whether you are a startup business or a Fortune 100 company, this book will explain the concepts of digital marketing and marketing strategy in a way that is easy to understand.

"I so believe in Phil's ability, that I entrusted him with my image and celebrity to partner with him in my skincare company, Raw Essentials. Everything it became, happened under Phil's watchful eye." - Carol Alt, Supermodel, Author, Entrepreneur, Raw Lifestyle Expert

"A must-read for marketers who want to learn how to engage with their customers in the digital age." - Bob Circosta, TV's Original Home Shopping Host and "TV's BILLION DOLLAR Man"

"Phil has proven himself to be a creative thought leader and driven manager who gets results." - Henry Nasella, LNK Partners