» książki » Business & Economics - Advertising & Promotion
 |
Direct-to-Consumer Advertising of Prescription Products - Ethical Strategies That Make Good Business Sense
ISBN: 9783836459815 / Angielski / Miękka / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
275,01 |
 |
Managing Creative People: Lessons in Leadership for the Ideas Economy
ISBN: 9780470726457 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms.
In this scathing swipe at the institutionalised idiocy that is stifling creativity just at the time the world needs it most Gordon Torr draws from the leading lights of creativity research to demolish the myths that surround the generation of ideas in the modern organisation.
The curse of the brainstorm, the commoditisation of creative... A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between pred...
|
cena:
149,46 |
 |
Advertising and New Media
ISBN: 9780415430340 / Angielski / Twarda / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include:
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from '... |
cena:
710,17 |
 |
Advertising 2.0: Social Media Marketing in a Web 2.0 World
ISBN: 9780313352966 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry--like major advertisers setting up shop in Second Life and other alternate realities--have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand the new rules of the game guarantee lost time and money ill spent. "Advertising 2.0" ensures that readers understand the advertising options possible in the Web... Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in th... |
cena:
133,99 |
 |
Globalization, Economic Growth and Innovation Dynamics
ISBN: 9783540658580 / Angielski / Twarda / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text argues that the process of globalization is asymmetric. Although the growing role of multinationals suggests favourable prospects for higher global growth and economic catching-up, there is also a new concept of a long-term equilibrium income gap in which convergence seems unlikely.
This text argues that the process of globalization is asymmetric. Although the growing role of multinationals suggests favourable prospects for higher...
|
cena:
402,53 |
 |
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
ISBN: 9780470238271 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded
The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information. EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded
The second edition of the... |
cena:
140,90 |
 |
Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy
ISBN: 9780789001412 / Angielski / Twarda / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the African marketplace. Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy will aid current and potential investors and businesses in interpreting the... No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critica... |
cena:
465,23 |
 |
The Bridge: The Role of Design in Marketing
ISBN: 9781600374463 / Angielski / Miękka / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Bridge is a new look at an old subject, the influence of art & design from the 1st millennium to the 21st century. It is carefully explored in this fascinating book about commercial persuasion. Today's market managers would be wise to become aware of the value & diversity of the creative world just as the creative makers & graphic designers must learn to appreciate the marketing strategies & tactics that lead to the introduction of a new product. This book explores that world in a new & fresh way, one that is informative yet entertaining. Readers will learn how logos began, back in the...
The Bridge is a new look at an old subject, the influence of art & design from the 1st millennium to the 21st century. It is carefully explored in thi...
|
cena:
84,59 |
 |
Cashvertising: How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
ISBN: 9781601630322 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?
FACT Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT Captions under photos get 200 percent greater readership than non-headline copy. FACT Ads with sale prices draw 20 percent more attention. FACT Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT Four-color ads are up to 45 percent more effective than black and white. New York's... Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?
FACT Sixty percent of people read only head... |
cena:
69,17 |
 |
The New Bottom Line: Bridging the Value Gaps That Are Undermining Your Business
ISBN: 9781841124766 / Angielski / Twarda / 276 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that's making the old bottom line of corporate profitability the servant of a new master: a new ?person-centric? bottom line of personal profitability or value ?in my life?.
So what? No bottom line? No more profit? Of course not Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation ? containing important... This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that's making the old bottom line of cor...
|
cena:
103,11 |
 |
Branded
ISBN: 9780099458067 / Angielski / Miękka / 308 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Taking the reader to the dark side of teen marketing, this work reveals a world in which adults build careers out in insinuating themselves into 'friendships' with young people in order to monitor what they wear, eat, listen to, and talk about with each other.
Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Taking the reader to the dark side of teen marketing, this work re...
|
cena:
82,44 |
 |
Marketing Ethics : An International Perspective
ISBN: 9781861521910 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Part of the Advanced Marketing Series, this work examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organizational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.
Part of the Advanced Marketing Series, this work examines the mainstream marketing ethics and theories, placing them in an international context. Thro...
|
cena:
479,41 |
 |
Management and Marketing of Services
ISBN: 9780750635943 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This revised edition provides a perspective on the management and marketing of services. In particular, service design and productivity are examined as well as more general topics such as the implications for services in the future. It should be suitable for undergraduates or postgraduates studying the management service operations in a marketing orientated environment.
This revised edition provides a perspective on the management and marketing of services. In particular, service design and productivity are examined a...
|
cena:
244,84 |
 |
Stick Em Up
ISBN: 9781861542472 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Spurred on by ground-breaking innovation from a coterie of underground artists world-wide, many of whom are renowned exponents of graffiti, the sticker craze answers a need for instant coverage via a barely conspicious action. Prepared in advance from an array of materials and techniques, including appropriated and altered labels, self-adhesive film, stencils, colour-copies and computer print-outs, these elaborate and distinctive artworks are capable of blanket coverage at street level. From the tiniest, most exquisite, hand-coloured or vinyl examples, to giant wheat-pasted murals and...
Spurred on by ground-breaking innovation from a coterie of underground artists world-wide, many of whom are renowned exponents of graffiti, the sticke...
|
cena:
83,01 |
 |
The International Marketing of Travel and Tourism: A Strategic Approach
ISBN: 9780333717592 / Angielski / Miękka / 329 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products.
This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis... Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamen...
|
cena:
342,79 |
 |
ADVERTISING IN EVERYDAY LIFE
ISBN: 9781572735132 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. As a result of the 1500 or so advertisements that are paraded in front of our eyes each day, consumers develop tactics to deal with the overwhelming nature of the big sell. Such tactics of engagement and avoidance with advertising are the centrepiece of this book, as it aims to further our understanding of the work advertising does in American culture and the work we do in it. culture with chapters that explore the political positions that have led to the critique of advertising and an examination of advertising's roots in the religious carnival and market fairs of the early modern period....
As a result of the 1500 or so advertisements that are paraded in front of our eyes each day, consumers develop tactics to deal with the overwhelming n...
|
cena:
97,90 |
 |
Advertising and Democracy in the Mass Age
ISBN: 9780333488706 / Angielski / Twarda / 195 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a m...
|
cena:
402,53 |
 |
Branding @ the Digital Age
ISBN: 9780333947692 / Angielski / Twarda / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.
Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be th...
|
cena:
201,24 |
 |
Public Relations for Marketing Management
ISBN: 9780333359150 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
402,53 |
 |
Selling the Dream: Why Advertising Is Good Business
ISBN: 9780313361876 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the... The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Jun... |
cena:
139,20 |
Czytaj nas na:
KrainaKsiazek.PL - Księgarnia Internetowa
