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Dynamic Models of Advertising Competition
ISBN: 9781402072673 / Angielski / Twarda / 147 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not...
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of dif...
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cena:
402,53 |
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Marketing Identities Through Language: English and Global Imagery in French Advertising
ISBN: 9781403949844 / Angielski / Twarda / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important...
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cena:
402,53 |
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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines
ISBN: 9781411628175 / Angielski / Miękka / 202 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. You've got products. You've got a website. You're ready to do business. Now, how do you get customers to your site? Pay-Per-Click Search Engine Marketing Handbook has all the answers. In this book, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic "Pay Per Click 101" information (how pay-per-click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works, and what doesn't) to the most advanced PPC strategies being used today, including contextual advertising, click...
You've got products. You've got a website. You're ready to do business. Now, how do you get customers to your site? Pay-Per-Click Search Engine Market...
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cena:
105,24 |
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The Sage Handbook of Advertising
ISBN: 9781412918862 / Angielski / Twarda / 512 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarizing of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J. Tellis achieve their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the...
Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarizing of the state of the art of res...
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cena:
759,15 |
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Adsense: The Behavioral Science of Advertising
ISBN: 9781414035505 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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68,55 |
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Retail Ideas: 101: Firing Up Your Profitability
ISBN: 9781418429522 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Retail Ideas 101 is a marvelous resource for anyone who is thinking of going into business, is about to open a retail establishment or who has been in the retail business for a number of years. The author invites the reader to hi-lite, underline or dog-ear the pages for a ready reference to utilize those ideas to jump start any number of promotions, sales or events. The book will demonstrate how to attract new customers, how to utilize your store's windows, departments, lighting, music and even how to stimulate excitement with your own sales people. It will further illustrate the "Do's" and...
Retail Ideas 101 is a marvelous resource for anyone who is thinking of going into business, is about to open a retail establishment or who has been in...
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cena:
91,49 |
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Sold In Sixty SecondsT
ISBN: 9781420852615 / Angielski / Miękka / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
51,58 |
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Under Think It
ISBN: 9780999399002 / Angielski / Miękka / 150 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
56,04 |
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Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages
ISBN: 9781560243663 / Angielski / Twarda / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important...
Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Per...
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cena:
783,64 |
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Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages
ISBN: 9781560249948 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important...
Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Per...
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cena:
274,23 |
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Cross-Cultural Content Analysis of Advertising from the United States and India
ISBN: 9781581120844 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
86,10 |
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Advertising vs. Marketing: The Ethical Challenge
ISBN: 9781581122664 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Various business models have been presented each reflecting their strengths and weaknesses. The first model demonstrates consumer purchase behavior. The second model demonstrates marketing strategies. The third model demonstrates the use of various advertising vehicles and the last model demonstrates the human aspect that combines salesmanship and leadership with ethical business codes of conduct. This researcher found a multitude of articles, books, journals, and websites on each topic and recognized the need for these models to merge. Based on the readings, you will observe the pros and...
Various business models have been presented each reflecting their strengths and weaknesses. The first model demonstrates consumer purchase behavior. T...
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cena:
129,27 |
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Advertising Essentials: An Entrepreneur's Guide to Success
ISBN: 9781585008193 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
67,07 |
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The Erotic History of Advertising
ISBN: 9781591020851 / Angielski / Miękka / 408 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Victoria's Secret and Calvin Klein are brand names practically synonymous with sexually suggestive advertising. Considering their high public profile and huge profits, anyone can see that sex sells. Despite polls indicating that the public would like to see less sex in advertising, Americans don't mean what they say. They continue to respond to the lure of provocative marketing and, most important to business, they buy. Knowing this, more and more advertisers are testing the limits of public taste in the highly competitive battle to capture the consumer's attention.
All of this is well... Victoria's Secret and Calvin Klein are brand names practically synonymous with sexually suggestive advertising. Considering their high public profile ...
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cena:
128,08 |
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Service Innovation: Organizational Responses to Technological Opportunities and Market Imperatives
ISBN: 9781860943676 / Angielski / Twarda / 452 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the most advanced service economies, services create up to three-quarters of the wealth and 85% of employment, and yet we know relatively little about managing innovation in this sector. The critical role of services, in the broadest sense, has long been recognized, but is still not well understood. Most research and management prescriptions have been based on the experience of manufacturing and high technology sectors. There is a clear need to distinguish which, if any, of what we know about managing innovation in manufacturing is applicable to services, what must be adapted, and what is...
In the most advanced service economies, services create up to three-quarters of the wealth and 85% of employment, and yet we know relatively little ab...
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cena:
710,17 |
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Public Relations : An Introduction
ISBN: 9781861525475 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a textbook for students of PR. It offers a link from theory to practice, describing the key frameworks and developments in PR and showing exactly how they work in the real world.
This is a textbook for students of PR. It offers a link from theory to practice, describing the key frameworks and developments in PR and showing exac...
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cena:
340,21 |
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Barnbrook Bible: the Graphic Design of Jonathan Barnbrook
ISBN: 9781861542397 / Angielski / Twarda / 330 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A tour of the works of the highly regarded graphic designer explores his well-known and unpublished personal projects, offering insight into the thought processes and preparations leading up to his work, as well as the complex graphic and sociopolitical issues addressed by his designs.
A tour of the works of the highly regarded graphic designer explores his well-known and unpublished personal projects, offering insight into the thoug...
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cena:
171,42 |
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The Wizard of Ads: Turning Words Into Magic and Dreamers Into Millionaires
ISBN: 9781885167293 / Angielski / Miękka / 244 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Presents the principles of advertising and marketing that will help small businesses gain an advantage over competitors.
Presents the principles of advertising and marketing that will help small businesses gain an advantage over competitors.
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cena:
69,17 |
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Secret Formulas of the Wizard of Ads
ISBN: 9781885167392 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From the author of The Wizard of Ads which won the Business Book of the Year award in 1999, this volume consists of more observations on advertising, business and life. It contains useful tips and advice on how to market products, manage staff and remember that which is important in life.
From the author of The Wizard of Ads which won the Business Book of the Year award in 1999, this volume consists of more observations on advertising, ...
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cena:
65,32 |
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How to Get Paid $73,150.00 for Only Mailing 1,000 Letters!
ISBN: 9781933356082 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Forget everything you know about traditional Internet-based Affiliate Programs. Inside this breakthrough book, the authors explain their secret to setting up your own powerful Affiliate Mailing Program. You'll follow along as they reveal how they set up their 3-Tier Affiliate Mailing Program. Their Affiliates have the potential to make $73,150.00 for only mailing 1,000 letters. They give you the step by step instructions needed to successfully set up and operate your own Affiliate Mailing Program.
Forget everything you know about traditional Internet-based Affiliate Programs. Inside this breakthrough book, the authors explain their secret to set...
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cena:
64,52 |
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