Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarizing of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J. Tellis achieve their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the...

Since the 2008 financial crash, governments, and especially the UK government, have been looking to roll back the state partly to save public expenditure and reduce the deficit but also to make public services more cost effective. Five years earlier, it had become obvious to a few that the free spending UK Labour government was piling up a huge deficit and was oblivious of taxpayer value. The most conspicuous example was in the Ministry of Defence where the bureaucracy burgeoned at the same time as the fighting front line dwindled.. It was obvious then that procurement was a...