Presents the principles of advertising and marketing that will help small businesses gain an advantage over competitors.

From the author of The Wizard of Ads which won the Business Book of the Year award in 1999, this volume consists of more observations on advertising, business and life. It contains useful tips and advice on how to market products, manage staff and remember that which is important in life.

Earth science is a broad field of study that encompasses many different disciplines, including meteorology, climatology, and geology. The importance of the earth sciences in predicting weather and climate, tracking pollution, drilling for petroleum, evaluation of soil, and monitoring ground water is paramount in modern society. This new work covers a broad selection of topics in the field of earth science, including using satellite remote sensing to track pollution and weather patterns, monitoring for pre-earthquake signals, using earthquakes to uncover new information about the earth,...