Marketing Ethics : An International Perspective

ISBN-13: 9781861521910 / Angielski / Miękka / 1997 / 256 str.

Bodo Schlegelmilch

Opis

Part of the Advanced Marketing Series, this work examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organizational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.