Kategoria BISAC: Business & Economics >> Advertising & Promotion

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands - easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections

Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the...

A new Major Work in the Routledge Major Themes in English Studies series, this is a five-volume collection of cutting-edge and canonical research about the language of advertising.

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication,...

This book offers a succinct and comprehensible presentation of what religion is about and how it is related to other intellectual areas (particularly to science). It emphasizes the practical side of religion (religious experience, Zen-meditation, personal growth) and considers Buddhism in addition to Christianity. The resulting view of religion leaves behind skeptical misgivings but at the same time is open for interreligious dialogue.

The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; how consumers' evaluations of advertisements affects their attitudes toward the product; what the role of self is in consumers' responses to advertising; and the meanings consumers derive from advertising.

"The American Trojan Horse" is a historical and descriptive study of the United States/Canadian mass communications border war. It centers on the millions of dollars spent annually by Canadian companies to advertise on U.S. border stations. Canada's measures to retain this money led to a protracted international dispute. Barry Berlin chronicles this dispute as it evolves through its two stages: Canadian action (1970 to 1976) and U.S. response (1976 to 1988). Berlin identifies the roots of the conflict; taking center stage is Canada's vision of U.S. media: a modern Trojan Horse penetrating...

Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum.

Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on...