From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. These are the visual representations of brands' extensive marketing stories, defining the meaning and message of the company.Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does branding fit?In the new media mix, libraries need to stand up and effectively communicate their benefits as a preferred provider of information and entertainment resources. By following the...

This work covers a variety of library topics that are truly relevant to the day-to-day job, such as management, administration, and marketing.

Whether in person or electronically, users come to the public library from outside the library realm. And that's exactly where genuinely transformational ideas lie. In this book Doucett mines new territory by exploring how successful organizations "outside the stacks" conduct their business. By analyzing what several private-sector organizations and their leaders are doing outstandingly well, she quickly hones in on transformational concepts that are ready for application in public libraries, offering more than a hundred innovative ideas that can be put into practice to improve customer...