The Dynamics of Advertising

ISBN-13: 9789058230843 / Angielski / Twarda / 2000 / 300 str.

Jackie Boterill;Iain MacRury;Barry Richards

Opis

The Dynamics of Advertising is indispensible reading for all marketing and media professionals or students who want to know what social scientists have to say about advertising. The book serves three major aims: the first is to provide a thorough and critical review of the now extensive literature on advertsing in sociology and cultural studies; the second is to present the major results of an extensive research study-conducted by the authors at the Centre for Advertising Studies at the University of East London-in which changes in advertisment content over the last fifty years have been analysed; the third aim is to develop a method for the psychosocial study of all forms of public communication, and of other aspects of everyday life, which brings together an understanding of contemporary cultural change with a sensitivity to the profound forces at work within the individual.

Recenzje

"Scholarly in approach, the book focuses on such areas as the history of advertising, critiques of the industry, consumer identity and anxiety issues, and social values and behaviors....Written for an academic audience."

Spis treści

1: Introduction; 2: The Historical Dynamics of the Advertising Industry; 3: The History of Advertisements; 4: The Academic Critique of Advertising; 5: The Dynamics of Cultural Change; 6: The Psychodynamics of Advertising 1; 7: Psycho-Social Categories for the Study of Everyday Life; 8: Driven by Passion? Car Advertisement Content 1950–1998; 9: Going to Market; 10: The Democratisation of Credit; 11: Conclusions

O autorze

Jackie Botterill, Iain MacRury, Barry Richards