Providing a critical overview of the existing literature on advertising, together with the results of an extensive research study, this book aims to develop a method for the psychosocial study of all forms of public communication.
Providing a critical overview of the existing literature on advertising, together with the results of an extensive research study, this book aims to d...
Providings a critical review of the existing literature on advertising together with the results of an extensive research study, this book aims to develop a method for the psychosocial study of all forms of public communication.
Providings a critical review of the existing literature on advertising together with the results of an extensive research study, this book aims to dev...