Branded

ISBN-13: 9780099458067 / Angielski / Miękka / 2003 / 308 str.

Alissa Quart

Opis

Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Taking the reader to the dark side of teen marketing, this work reveals a world in which adults build careers out in insinuating themselves into 'friendships' with young people in order to monitor what they wear, eat, listen to, and talk about with each other.

Recenzje

Deserves to command wide attention among millions of families...Quart makes a brilliant case...[and] her book is a necessary warning for parents New York Times

O autorze

Alissa Quart grew up in the UK and used to write a column for the Independent. Although she now lives in the US, she still writes arts features and opinion pieces for them regularly.