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Design, Form, and Chaos
ISBN: 9780300230918 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "To have the preeminent graphic designer in America--the leading proponent of the Modern--intelligently and forcefully speak out makes this a document for today and the ages. Rand's book is a classic." --Stephen Heller (1993)
Paul Rand (1914-1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics,... "To have the preeminent graphic designer in America--the leading proponent of the Modern--intelligently and forcefully speak out makes this a docum...
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cena:
217,77 |
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Markennarrative in Der Unternehmenskommunikation
ISBN: 9783658177270 / Niemiecki / Miękka / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Pablo Neder zeigt auf, wie Geschichten im Allgemeinen und Unternehmensgeschichten im Speziellen beim Konsumenten wirken und weshalb sie weitererzahlt werden. Dabei wird theoretisch wie empirisch dargelegt, dass Unternehmensgeschichten viele Potentiale fur das Markenmanagement bereithalten, die in Wissenschaft und Praxis bisher kaum genutzt werden. Anhand eines interdisziplinaren Ansatzes wird veranschaulicht, welche Faktoren die Erfolgsaussichten des Storytellings im Rahmen der Unternehmenskommunikation beeinflussen.
Pablo Neder zeigt auf, wie Geschichten im Allgemeinen und Unternehmensgeschichten im Speziellen beim Konsumenten wirken und weshalb sie weitererzahlt ...
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cena:
286,18 |
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Brand Addiction: Designing Identity for Fashion Stores.
ISBN: 9788417084035 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
204,91 |
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Wirkung Von Private Label Brands Auf Retailer Brands: Möglichkeiten Zur Markenprofilierung Im Deutschen Lebensmitteleinzelhandel
ISBN: 9783658182588 / Niemiecki / Miękka / 278 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Florian Horstmann baut ein Modell auf, das die Profilierungsfahigkeit von Private Label Brands fur Retailer Brands untersucht. Durch die Analyse verschiedener Private Label Brand Typen und unterschiedlicher Formen der Markenarchitekturstrategie werden Differenzen der Wirkung von Private Label Brands auf Retailer Brands innerhalb einer breit angelegten empirischen Untersuchung berucksichtigt. Der Autor zeigt auf Basis der empirischen Ergebnisse, wie Private Label Brands zielgerichtet zur Profilierung von Retailer Brands eingesetzt werden konnen. Florian Horstmann baut ein Modell auf, das die Profilierungsfahigkeit von Private Label Brands fur Retailer Brands untersucht. Durch die Analyse ve... |
cena:
226,25 |
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Along the Erie Canal with the Municipal Seals of the Cities, Towns and Villages of New York
ISBN: 9780998967004 / Angielski / Miękka / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Erie Canal made New York into The Empire State and transformed the shape of a young nation. Many towns and villages along the Erie Canal might never have existed if it weren't for what many called the "Eighth Wonder of the World." Every picture tells a story and so do many of the official seals of the municipalities along the Erie Canal. Their symbolism tells the story of the canal itself from the perspective of those who were directly affected. Generations of people derived their livelihood from the canal, cities and towns prospered and grew, and their seals reveal the source of... The Erie Canal made New York into The Empire State and transformed the shape of a young nation. Many towns and villages along the Erie Canal might ... |
cena:
115,36 |
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Black and White Graphics
ISBN: 9788416851683 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Black and White Graphics showcases the appealing impact of using monochrome color schemes in the field of graphic design.
Black and White Graphics showcases the appealing impact of using monochrome color schemes in the field of graphic design.
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cena:
153,67 |
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Markenliebe: Konzeption Und Empirische Untersuchung Eines Ganzheitlichen Kausalanalytischen Modells
ISBN: 9783658183776 / Niemiecki / Miękka / 348 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
245,09 |
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The Power of Communicating the Family Firm Status: The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness
ISBN: 9783658196981 / Angielski / Miękka / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers.
Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers.
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cena:
201,72 |
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The Corporate Reputation of Multinational Corporations: An Analysis of Consumers' Perceptions of Corporate Reputation and Its Effects Across Nations
ISBN: 9783658197636 / Angielski / Miękka / 181 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses.
Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and man...
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cena:
201,72 |
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Driving Customer Appeal Through the Use of Emotional Branding
ISBN: 9781522529217 / Angielski / Twarda / 366 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academics, students, and researchers.
Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as mul...
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cena:
1193,89 |
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Grundlagen Der Markensoziologie: Die Sozialen Prinzipien Von Markenbildung Und -Führung in Theorie Und Praxis
ISBN: 9783658174200 / Niemiecki / Twarda / 241 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
263,94 |
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Type Matters: The Rhetoricity of Letterforms
ISBN: 9781602359734 / Angielski / Miękka / 412 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
256,84 |
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Type Matters: The Rhetoricity of Letterforms
ISBN: 9781602359772 / Angielski / Twarda / 412 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
428,06 |
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Signaling Family Firm Identity: Familiy Firm Identification and Its Effects on Job Seekers' Perceptions about a Potential Employer
ISBN: 9783658206710 / Angielski / Miękka / 163 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.
She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the i...
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cena:
201,72 |
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Making Your WordPress Site Awesome: The Intermediate Guide
ISBN: 9780692052518 / Angielski / Miękka / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
152,69 |
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Employer Branding: Komm Zu Uns, Bleib Bei Uns, Binde Dich an Uns - So Bauen Sie Eine Starke Arbeitgeber-Marke Auf
ISBN: 9783658193409 / Niemiecki / Miękka / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
245,09 |
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Intramarkenimagekonfusion: Eine Empirische Untersuchung Am Beispiel Der Automobilindustrie
ISBN: 9783658199272 / Niemiecki / Miękka / 267 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
226,25 |
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Erfolgssicherung Von Marken Durch Authentizität: Die Bedeutung Von Authentizität Zur Erklärung Von Rückwirkungseffekten Bei Markentransfers
ISBN: 9783658225278 / Niemiecki / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
263,94 |
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Eine Wertebasierte Typologie Der Markenliebe
ISBN: 9783658223267 / Niemiecki / Miękka / 309 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
245,09 |
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New 3D Effects in Graphic Design: 2D Solutions for Achieving the Best Pop Up Results.
ISBN: 9788417084103 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
204,91 |
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