She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.
She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the i...
