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Kategoria BISAC: Business & Economics >> Industries - Hospitality, Travel & Tourism
ilość książek w kategorii: 5078
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Global Alliances in Tourism and Hospitality Management
ISBN: 9780789007834 / Angielski / Twarda / 178 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Target your business strategies to fit specific tourist cultures Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this...
Target your business strategies to fit specific tourist cultures Since Thomas Cook packaged the first tour in 1841, hospitality and tourism ...
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cena:
907,73 zł |
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Japanese Tourists: Socio-Economic, Marketing and Psychological Analysis: Socio-Economic, Marketing, and Psychological Analysis
ISBN: 9780789009708 / Angielski / Twarda / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Find out how to entertain all types of Japanese tourists from student groups to retirees Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist brochure? Will you attract more Japanese tour groups by promising them independence and adventure or excellent food? Given the importance of Japanese tourists to the global travel industry, understanding their travel-related behavior has become an essential item in the tourism research agenda. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis investigates the...
Find out how to entertain all types of Japanese tourists from student groups to retirees Would a Japanese traveler rather see pictures of be...
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cena:
829,92 zł |
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Japanese Tourists: Socio-Economic, Marketing and Psychological Analysis: Socio-Economic, Marketing, and Psychological Analysis
ISBN: 9780789009883 / Angielski / Miękka / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Find out how to entertain all types of Japanese tourists from student groups to retirees Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist brochure? Will you attract more Japanese tour groups by promising them independence and adventure or excellent food? Given the importance of Japanese tourists to the global travel industry, understanding their travel-related behavior has become an essential item in the tourism research agenda. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis investigates the...
Find out how to entertain all types of Japanese tourists from student groups to retirees Would a Japanese traveler rather see pictures of be...
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cena:
248,92 zł |
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Tourism in the Antarctic : Opportunities, Constraints, and Future Prospects
ISBN: 9780789011046 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Ecotourism and adventure tours offer unique tourism opportunities in the Antarctic Are you prepared to make the most of them? Tourism in the Antarctic analyzes tourism activities in the most remote tourist destination in the world It establishes visitor profiles; discusses the impacts of tourism on the region; and explores barriers, opportunities, and future directions in Antarctic tourism. The emergence of ecotourism has turned Antarctica into an increasingly popular tourist destination for intrepid travelers. During the 1999/2000 season, approximately 15,000 passengers visited Antarctica...
Ecotourism and adventure tours offer unique tourism opportunities in the Antarctic Are you prepared to make the most of them? Tourism in the Antarcti...
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cena:
305,98 zł |
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Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management
ISBN: 9780789011053 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The authors, a tourism specialist and a cultural heritage management expert, present a model for a working partnership between tourism professionals and cultural heritage professionals, integrating management theory and practice from both disciplines. They examine the roles of tangible and intangibl
The authors, a tourism specialist and a cultural heritage management expert, present a model for a working partnership between tourism professionals a...
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cena:
959,60 zł |
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Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management
ISBN: 9780789011060 / Angielski / Miękka / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors - one, a tourism specialist, the other, a cultural...
Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between th...
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cena:
321,54 zł |
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Sport and Adventure Tourism
ISBN: 9780789012753 / Angielski / Twarda / 354 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Defining sport tourism as travel away from home to play sport, watch sport, or to visit a sports attraction and as including both competitive and noncompetitive activities, Hudson (tourism management, U. of Calgary, Canada) presents nine chapters aimed at providing a foundation of the field for po
Defining sport tourism as travel away from home to play sport, watch sport, or to visit a sports attraction and as including both competitive and nonc...
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cena:
881,79 zł |
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Quick Service Restaurants, Franchising, and Multi-Unit Chain Management
ISBN: 9780789017055 / Angielski / Miękka / 372 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Learn about new strategies to improve service, quality, and profitability for quick service restaurants Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants. Quick-service restaurants (QSR) are the dominant sector of the foodservice industry and a one-hundred-billion-dollar industry. Since their inception in the 1920s, quick-service restaurants have become one of the cultural icons of America. This informative book contains vital information on: growth, change and strategy in the international foodservice...
Learn about new strategies to improve service, quality, and profitability for quick service restaurants Quick Service Restaurants, Franchising, and M...
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cena:
305,98 zł |
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Handbook for Distance Learning in Tourism
ISBN: 9780789018601 / Angielski / Miękka / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Deliver quality instruction to your students--on-campus or off
The Handbook for Distance Learning in Tourism is a practical, down-to-earth guide to developing and using print-based and Internet-based flexible learning resources for courses where students rarely, if ever, attend on-campus classes. Whether you're a teacher who needs to develop course notes into a flexible learning package, a Web site, or both, or you just want information about how to teach in a flexible environment, the book will provide the help you need-in language you can understand. Designed to guide you through... Deliver quality instruction to your students--on-campus or off
The Handbook for Distance Learning in Tourism is a practical, down-to-earth ... |
cena:
248,92 zł |
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Casino Industry in Asia Pacific: Development, Operation, and Impact
ISBN: 9780789023452 / Angielski / Twarda / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Presents a comprehensive review of the gaming industry in various countries in the Asia-Pacific region. This book details the history, the operational issues, and the impact of casino gaming in Australia, Korea, Macao, and Southeast Asia and the Pachinko phenomenon in Japan.
Presents a comprehensive review of the gaming industry in various countries in the Asia-Pacific region. This book details the history, the operational...
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cena:
959,60 zł |
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Casino Industry in Asia Pacific: Development, Operation, and Impact
ISBN: 9780789023469 / Angielski / Miękka / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This single volume gives you comprehensive information on Asia-Pacific gaming
Casino Industry in Asia Pacific: Development, Operation, and Impact is a one-of-a-kind comprehensive review of the gaming industry in various countries in the Asia-Pacific region. This valuable resource thoroughly details the history, the operational issues, and the impact of casino gaming in Australia, Korea, Macao, and Southeast Asia--and the Pachinko phenomenon in Japan. International authorities discuss crucial issues that involve policy makers and casino developers, allowing industry players a... This single volume gives you comprehensive information on Asia-Pacific gaming
Casino Industry in Asia Pacific: Development, Operation, and... |
cena:
357,85 zł |
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Current Issues and Development in Hospitality and Tourism Satisfaction
ISBN: 9780789024336 / Angielski / Twarda / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Experts from the field explore customer satisfaction strategies, examining both the long term and short-term results. Includes various methods for managers to anticipate consumer needs and perceptions, reducing dissatisfaction.
Experts from the field explore customer satisfaction strategies, examining both the long term and short-term results. Includes various methods for man...
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cena:
700,25 zł |
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Current Issues and Development in Hospitality and Tourism Satisfaction
ISBN: 9780789024343 / Angielski / Miękka / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Stay ahead of your customers as their service expectations change In Current Issues and Development in Hospitality and Tourism Satisfaction, experts from the field explore customer satisfaction strategies, examining both the long-term and short-term results. This vital tool shows you new and effective approaches for understanding customer satisfaction and providing quality service at all levels of the hospitality and tourism industry. Hospitality and tourism faculty and students as well as professionals will find this book useful for improving and providing quality service management. This...
Stay ahead of your customers as their service expectations change In Current Issues and Development in Hospitality and Tourism Satisfaction, experts ...
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cena:
280,05 zł |
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Vietnam Tourism
ISBN: 9780789025715 / Angielski / Miękka / 158 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Presents an ethnographic analysis of Vietnamese culture and an essential overview of what Vietnam offers tourists, looking at the exciting possibilities and the potential pitfalls of visiting this extraordinary country.
Presents an ethnographic analysis of Vietnamese culture and an essential overview of what Vietnam offers tourists, looking at the exciting possibiliti...
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cena:
259,30 zł |
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The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies
ISBN: 9780789026637 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments.
A balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why ...
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cena:
959,60 zł |
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Hospitality, Tourism, and Lifestyle Concepts : Implications for Quality Management and Customer Satisfaction
ISBN: 9780789027542 / Angielski / Twarda / 244 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Thyne (business, The Robert Gordon University, UK) and Laws (tourism, James Cook University, Australia) present work on the application of lifestyle concepts to the hospitality and tourism industry. Contributors look at ways in which lifestyle concepts can improve the effectiveness of marketing, customer satisfaction, and management quality. The ga
Thyne (business, The Robert Gordon University, UK) and Laws (tourism, James Cook University, Australia) present work on the application of lifestyle c...
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cena:
700,25 zł |
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Hospitality, Tourism, and Lifestyle Concepts : Implications for Quality Management and Customer Satisfaction
ISBN: 9780789027559 / Angielski / Miękka / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry members.
An essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry...
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cena:
280,05 zł |
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Managing Sustainable Tourism: A Legacy for the Future
ISBN: 9780789027702 / Angielski / Twarda / 174 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Intelligently designed tourism strategies for the twenty-first century
Successful tourism development and marketing are dependent on maintaining a delicate balance between economic growth and the protection of environments. Managing Sustainable Tourism: A Legacy for the Future tackles the tough issues of tourism such as negative environmental impact and cultural degradation, and provides answers that don't sacrifice positive economic growth. This essential book offers practical plans for fostering harmonious relationships among local communities, the private sector, not-for-profit... Intelligently designed tourism strategies for the twenty-first century
Successful tourism development and marketing are dependent on maint... |
cena:
933,66 zł |
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Managing Sustainable Tourism: A Legacy for the Future
ISBN: 9780789027719 / Angielski / Miękka / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Intelligently designed tourism strategies for the twenty-first century Successful tourism development and marketing are dependent on maintaining a delicate balance between economic growth and the protection of environments. Managing Sustainable Tourism: A Legacy for the Future tackles the tough issues of tourism such as negative environmental impact and cultural degradation, and provides answers that don't sacrifice positive economic growth. This essential book offers practical plans for fostering harmonious relationships among local communities, the private sector, not-for-profit...
Intelligently designed tourism strategies for the twenty-first century Successful tourism development and marketing are dependent on maintaining a de...
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cena:
357,85 zł |
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Cultural Tourism: Global and Local Perspectives
ISBN: 9780789031167 / Angielski / Twarda / 374 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A unique chance to explore different aspects of place, heritage, and tourism
For many nations around the world, cultural tourism is not only a major industry but also a support for national identity and a means for preserving heritage. Cultural Tourism: Global and Local Perspectives brings together in one volume interdisciplinary explorations of cultural tourism from leading international authorities in different locations around the world. Experts from the Cultural Tourism Research Group of the Association for Tourism and Leisure Education (ATLAS) discuss major issues that have... A unique chance to explore different aspects of place, heritage, and tourism
For many nations around the world, cultural tourism is not onl... |
cena:
959,60 zł |
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