Thyne (business, The Robert Gordon University, UK) and Laws (tourism, James Cook University, Australia) present work on the application of lifestyle concepts to the hospitality and tourism industry. Contributors look at ways in which lifestyle concepts can improve the effectiveness of marketing, customer satisfaction, and management quality. The ga
Thyne (business, The Robert Gordon University, UK) and Laws (tourism, James Cook University, Australia) present work on the application of lifestyle c...
An essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry members.
An essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry...
