Hospitality, Tourism, and Lifestyle Concepts : Implications for Quality Management and Customer Satisfaction

ISBN-13: 9780789027542 / Angielski / Twarda / 2005 / 244 str.

Maree Thyne; Eric Laws

Opis

Thyne (business, The Robert Gordon University, UK) and Laws (tourism, James Cook University, Australia) present work on the application of lifestyle concepts to the hospitality and tourism industry. Contributors look at ways in which lifestyle concepts can improve the effectiveness of marketing, customer satisfaction, and management quality. The ga

Spis treści

• Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction (Eric Laws and Maree Thyne)
  
• Host-Guest Dating: The Potential of Improving the Customer Experience Through Host-Guest Psychographic Matching (Hazel Tucker and Paul Lynch)
  
• Segmentation of Special Event Attendees Using Personal Values: Relationships
  with Satisfaction and Behavioural Intentions (Anne-Marie Hede, Leo Jago, and Margaret Deery)
  
• A Gay Tourism Market: Reality or Illusion, Benefit or Burden? (Howard L. Hughes)
  
• Escaping the Jungle: An Exploration of the Relationships Between Lifestyle Market Segments and Satisfaction with a Nature Based Tourism Experience (Gianna Moscardo)
  
• A Lifestyle Segmentation Analysis of the Backpacker Market in Scotland: A Case Study of the Scottish Youth Hostel Association (Maree Thyne, Sylvie Davies, and Rob Nash)
  
• Lifestyle Segmentation in Tourism and Leisure: Imposing Order or Finding It? (Noel Scott and Nick Parfitt)
  
• Improved Understanding of Tourists’ Needs: Cross-Classification for Validation of Data-Driven Segments (Sara Dolnícar)
  
• Lifestyle Market Segmentation, Small Business Entrepreneurs, and the New Zealand Wine Tourism Industry (Ken Simpson, Phil Bretherton, and Gina de Vere)
  
• Discovering the Right Tourist Service to the Right People—A Comparison of Segmentation Approaches (Sara Dolnícar and Friedrich Leisch)
  
• Seasonal Trading and Lifestyle Motivation: Experiences of Small Tourism Businesses in Scotland (Philip J. Goulding, Tom G. Baum, and Alison J. Morrison)
  
• Index
  
• Reference Notes Included
  

O autorze

Authored by Laws, Eric; Thyne, Maree