The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

ISBN-13: 9780789026637 / Angielski / Twarda / 2006 / 224 str.

Onofre Martorell Cunill

Opis

A balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments.

Spis treści

• Acknowledgments
  
• Chapter 1. The Concept of a Strategy
  
• Chapter 2. Competitive Strategies
  
• Chapter 3. Diversification versus Specialization
  
• Chapter 4. Vertical Integration
  
• Chapter 5. Horizontal Integration
  
• Chapter 6. Diagonal Integration
  
• Chapter 7. Acquisitions and Mergers
  
• Chapter 8. Strategic Alliances: The Case of Joint Ventures
  
• Chapter 9. Franchise Contracts
  
• Chapter 10. Management Contracts
  
• Chapter 11. Leaseholds and Ownership
  
• Chapter 12. Branding
  
• Chapter 13. The Internationalization-Globalization of Hotel Chains
  
• Notes
  
• Bibliography
  
• Index
  

O autorze

Kaye Sung Chon