Kategoria BISAC: Business & Economics >> Industries - Hospitality, Travel & Tourism

Author Lena Malouf is a renowned expert in the special events industry. She has won countless accolades for her work, including a recent Lifetime Achievement Award from The Special Event, and has served in major leadership positions in several industry organizations, including as International President of the International Special Events Society and an advisory board member for The Special Event. The book features straightforward advice on operating a successful special events business, gleaned...

After so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural...

Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies. This volume:

• analyzes the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context
• provides a unique blend of practical and academic analysis, with a selection of major events and festivals in cities where...

In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics.

An examination of cultural characteristics and differences is extremely important to the...

Sports Tourism: Participants, Policy and Providers is an unparalleled text that explains sports tourism as a social, economic and cultural phenomenon that stems from the unique interaction of activity, people and place. Unlike other texts, it establishes sports tourism as a unique area that produces its own unique issues, concerns and controversies. Extensively revised with cutting edge new material based on the latest research in the field, this edition uses recent international case studies to illustrate how theory is used in practice. The text tackles the complex and...