Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies. This volume:

• analyzes the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context
• provides a unique blend of practical and academic analysis, with a selection of major events and festivals in cities where...