Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in expotential travel. This text is therefore a valuable text for both students and practitioners alike and provides: an international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switerland, UK and the USA; detailed information on teh growth and development of wine tourism from both supply, demand, marketing and management...
Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous in...