International Tourism: Cultures and Behavior

ISBN-13: 9780750678971 / Angielski / Miękka / 2009 / 430 str.

Reisinger

Opis

In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today's tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty.
International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it is organized and presented in an integrated and relevant way for the benefit of a worldwide audience.

Spis treści

Part 1: International Tourism: The Global Environment  1 .Globalization, Tourism and Culture Introduction  2. Cultural Diversity  Part 2: Cultural Theories and Practices  3. Intercultural Theories  4. Cultural Practices and Tourism Impacts on Culture  Part 3: Culture and Cultural Differences  5. Culture  6. Cultural Variability  7. Cultural Influences on Intercultural Communication  8. Cultural Influences on Social Interaction  9. Cultural Influences on Rules of Social Interaction  10. Cultural Influences on Service  11. Cultural Influences on Ethical Behavior  Part 4: Tourist Behavior  12. Human Behavior: Its Nature and Determinants  13. Consumer Buying Behavior  14. Cultural Influences on Tourist Buying Behavior  Part 5: Cross-Cultural Comparison  15. Cultural Differences among International Societies  Part 5: Multicultural Competence  16. Multicultural Competence in a Global World

O autorze

Yvette Reisinger