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The Medieval Super-Companies: A Study of the Peruzzi Company of Florence
ISBN: 9780521461566 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book breaks new ground by presenting a detailed description and history of one of the most famous companies of the early fourteenth century. This analysis of the Peruzzi Company produces a radical reassessment of what made the Florentine super-companies so exceptional: commodity trading, especially in grain, which required heavy capital, sophisticated organization, and an international network. But the book also exposes the limitations of their financial power, and explodes the myth that the collapse of the Peruzzi and its joint-venture partner, the Bardi, was caused by bad loans to...
This book breaks new ground by presenting a detailed description and history of one of the most famous companies of the early fourteenth century. This...
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454,51 zł |
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Medieval Merchants
ISBN: 9780521497374 / Angielski / Twarda / 404 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is based on the biographies of some 1400 individuals who lived in three northern English towns during the later Middle Ages. It analyzes the many aspects of merchant society: achievements in politics, attitudes toward religion, the family, wider circles of friends and business acquaintances, and the nature and conduct of trade. Merchants were at the core of urban society and played a central role in the development of urban mentalite. This is one of the broadest studies of them yet published, integrating a very wide range of original sources.
This book is based on the biographies of some 1400 individuals who lived in three northern English towns during the later Middle Ages. It analyzes the...
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cena:
549,14 zł |
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The Horse Trade of Tudor and Stuart England
ISBN: 9780521520089 / Angielski / Miękka / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Horses played a vital role in the economy of pre-industrial England. They acted as draught animals, pulled ploughs, waggons and coaches, worked machines, and transported goods around the country. As saddle animals they enabled their riders to carry out a wide variety of tasks, and at all levels of society they were regarded as status symbols in a unique relationship with man shared by no other animal. During the Tudor and Stuart period, horses were needed in ever-growing numbers, and for a greater variety of tasks. As demand grew, improvements became necessary in the means of supply and...
Horses played a vital role in the economy of pre-industrial England. They acted as draught animals, pulled ploughs, waggons and coaches, worked machin...
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cena:
218,79 zł |
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Medieval Merchants: York, Beverley and Hull in the Later Middle Ages
ISBN: 9780521522748 / Angielski / Miękka / 404 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is based on the biographies of some 1400 individuals who lived in three northern English towns during the later Middle Ages. It analyzes the many aspects of merchant society: achievements in politics, attitudes toward religion, the family, wider circles of friends and business acquaintances, and the nature and conduct of trade. Merchants were at the core of urban society and played a central role in the development of urban mentalite. This is one of the broadest studies of them yet published, integrating a very wide range of original sources.
This book is based on the biographies of some 1400 individuals who lived in three northern English towns during the later Middle Ages. It analyzes the...
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cena:
208,36 zł |
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Grain Markets in Europe, 1500–1900: Integration and Deregulation
ISBN: 9780521650960 / Angielski / Twarda / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Karl Persson surveys a broad sweep of economic history, examining one of the most crucial markets--grain--in order to demonstrate more general points. Grain Markets in Europe traces the markets' early regulation, their poor performance and the frequent market failures. Price volatility caused by harvest shocks was of major concern for central and local government because of the unrest it caused. Persson uses insights from development economics, explores contemporary economic thought on the advantages of free trade, and measures the extent of market integration using the latest econometric...
Karl Persson surveys a broad sweep of economic history, examining one of the most crucial markets--grain--in order to demonstrate more general points....
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cena:
454,51 zł |
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Merchant Enterprise in Britain: From the Industrial Revolution to World War I
ISBN: 9780521893626 / Angielski / Miękka / 356 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Studies of the British Industrial Revolution and of the Victorian period of economic and social development have until very recently concentrated on British industries and industrial regions, while commerce and finance, and particularly that of London, have been substantially neglected. This has distorted our view of the process of change, since financial services and much trade continued to be centred on the metropolis, and the south-east region never lost its position at the top of the national league of wealth.
Studies of the British Industrial Revolution and of the Victorian period of economic and social development have until very recently concentrated on B...
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cena:
255,26 zł |
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Community, Trade, and Networks: Southern Fujian Province from the Third to the Thirteenth Century
ISBN: 9780521894470 / Angielski / Miękka / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The study traces the economic and demographic history of a corner of China's southeast coast from the third to the thirteenth centuries, looking at the relationship between changes in the agrarian and urban economies of the area and their connections to the expanding role of domestic and foreign trade. It provides a previously unexplored perspective on the role of commercialized production and trade in a regional economy in the premodern era and demonstrates that trade was able to drive change in a premodern economy in a way that has not generally been recognized.
The study traces the economic and demographic history of a corner of China's southeast coast from the third to the thirteenth centuries, looking at th...
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cena:
322,99 zł |
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Eco-Labelling in Fisheries: What Is It All About?
ISBN: 9780632064229 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If the marine fishing industry is to survive into the future, innovative approaches are necessary. Recognising that market incentives have the potential to improve fisheries management, the Marine Stewardship Council (MSC) has been established to harness these incentives. The work of the MSC translates through from sustainable fishery management certification, to labelling of fish and sea food products, allowing consumers to use their choice and buying power to select eco-labelled products from MSC certified fisheries.
This exciting new book covers all aspects of the... If the marine fishing industry is to survive into the future, innovative approaches are necessary. Recognising that market incentives have the potenti...
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cena:
514,34 zł |
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Multinational Firms in the World Economy
ISBN: 9780691128030 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Depending on one's point of view, multinational enterprises are either the heroes or the villains of the globalized economy. Governments compete fiercely for foreign direct investment by such companies, but complain when firms go global and move their activities elsewhere. Multinationals are seen by some as threats to national identities and wealth and are accused of riding roughshod over national laws and of exploiting cheap labor. However, the debate on these companies and foreign direct investment is rarely grounded on sound economic arguments. This book brings clarity to the... Depending on one's point of view, multinational enterprises are either the heroes or the villains of the globalized economy. Governments compete fi... |
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304,34 zł |
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The Emergence of Modern Marketing
ISBN: 9780714683263 / Angielski / Miękka / 158 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering... Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and... |
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310,10 zł |
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Dictionary of Marketing Communications
ISBN: 9780761927709 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Presumably the publisher and book designer, rather than Govoni (marketing, Babson College), are responsible for mis-dividing the word dictionary on the front cover. Still, the error should alert readers that the focus is not on the academic investigation of communication, but on the commercial enter
Presumably the publisher and book designer, rather than Govoni (marketing, Babson College), are responsible for mis-dividing the word dictionary on th...
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cena:
573,00 zł |
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Dictionary of Marketing Communications
ISBN: 9780761927716 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling a
The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing wit...
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cena:
304,90 zł |
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Cross-National and Cross-Cultural Issues in Food Marketing
ISBN: 9780789009630 / Angielski / Twarda / 114 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Enhance your food marketing operation with this thorough and business-savvy book Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas....
Enhance your food marketing operation with this thorough and business-savvy book Marketing and distribution related decisions and policies a...
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cena:
788,53 zł |
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Cross-National and Cross-Cultural Issues in Food Marketing
ISBN: 9780789009814 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Enhance your food marketing operation with this thorough and business-savvy book Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas. Cross-National and...
Enhance your food marketing operation with this thorough and business-savvy book Marketing and distribution related decisions and policies are now of...
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cena:
283,82 zł |
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Marketing Issues in Western Europe: Changes and Developments
ISBN: 9780789028372 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Be prepared for the differences in marketing across European borders
Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent.... Be prepared for the differences in marketing across European borders
Europe is not a uniform market. Each country is comprised of differin... |
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210,22 zł |
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Marketing Issues in Western Europe : Changes and Developments
ISBN: 9780789028389 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent. Respected international experts provide an up-to-date inside look at what the...
Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Ch...
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cena:
136,63 zł |
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European Consumer Policy After Maastricht
ISBN: 9780792327707 / Angielski / Twarda / 331 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. European Consumer Policy after Maastricht raises both horizontal' and vertical' issues of consumer policy in the European Community and associated countries. The work was prompted by three important constitutional' events in Europe: the completion of the Internal Market on 31 December 1992, the adoption of the Maastricht Treaty on Political Union, and the conclusion of the Agreement on the European Economic Area (EEA).
The horizontal' papers in Part I are concerned both with analyzing the acquis' of consumer policy in Europe and with new directions as well as obstacles. The... European Consumer Policy after Maastricht raises both horizontal' and vertical' issues of consumer policy in the European Community and assoc...
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cena:
587,67 zł |
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Market Evolution: Competition and Cooperation
ISBN: 9780792333500 / Angielski / Twarda / 358 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Market Evolution: Competition and Cooperation is a selection of papers presented at the recent meeting of the European Association of Research in Industrial Economics (EARIE). The volume brings together twenty high-quality papers reflecting frontier research in modern industrial organization. The contributions cover a broad spectrum of increasing theoretical, empirical and policy issues, including analyses of the nature of the firm, product differentiation, research and development, strategic alliances, information sharing in the banking sector, exchange rate pass-through in...
Market Evolution: Competition and Cooperation is a selection of papers presented at the recent meeting of the European Association of Researc...
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cena:
587,67 zł |
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The American Fur Trade of the Far West, Volume 1
ISBN: 9780803263208 / Angielski / Miękka / 584 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Epic in sweep and reach, strongly written and superbly researched, The American Fur Trade of the Far West is a classic if there ever was one. Its publication in 1902 made clear how much the fur trade was "indissolubly connected to the history of North America." Chittenden brought to this enduring work an appreciation of geography and a feeling for the lives and times of colorful trappers and mountain men like Manuel Lisa, William H. Ashley, the Sublette brothers, Jedediah Smith, Jim Bridger, and Kenneth McKenzie. He provided a comprehensive view of the fur trade that still remains sound....
Epic in sweep and reach, strongly written and superbly researched, The American Fur Trade of the Far West is a classic if there ever was one. Its publ...
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cena:
105,08 zł |
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The American Fur Trade of the Far West, Volume 2
ISBN: 9780803263215 / Angielski / Miękka / 457 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The American Fur Trade of the Far West is the premier history of its subject. Its publication in 1902 invited historians and general readers to look more closely at the intricate connec-tions of the fur trade with the development of North America. Hiram Chittenden provides a perspective or overall outline of the fur trade that, after nearly a century, remains sound. Volume 2 of this Bison Book edition follows the traps and trails of such colorful characters as Ezekial Williams, Hugh Glass, Mike Fink, and John Colter. Described here are the explorers, missionaries, government survey parties,...
The American Fur Trade of the Far West is the premier history of its subject. Its publication in 1902 invited historians and general readers to look m...
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cena:
105,08 zł |
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