Kategoria BISAC: Business & Economics >> Commerce

As corporate activity continues to expand in line with the continued globalization of the economy there is an increasing demand for establishing rules to regulate the trans-boundary activities of firms and their many and complex relations with consumers. Until now, sources of knowledge in this field have been scattered and unsystematic and this volume fills a key gap in current literature, providing a concise and accessible introduction to the role of global consumer organizations.

The book:

• Provides an historical overview...

Das heutige Konsumentenverhalten wird zunehmend gepragt durch die parallele Nutzung von Medien und Einkaufskanalen. Um dabei Kundenkonfusion zu vermeiden, sollte im Multi-Channel-Handel keine Trennung mehr in reine Online- und Offline-Welten stattfinden. Aus Kundenperspektive mussen vielmehr die Online- und Offline-Kanale zu No-Line -Systemen verschmolzen werden, in denen alle Absatzkanale maximal vernetzt und integriert sind. Dieses setzt auch das Vorhandensein eines Mobile-Commerce-Kanals voraus, den die Konsumenten parallel zum stationaren Einkauf nutzen konnen. Nur so ist fur sie das...

This exciting new volume examines the development of market performance from Antiquity until the dawn of the Industrial Revolution.

Efficient market structures are agreed by most economists to serve as evidence of economic prosperity, and to be prerequisites for further economic growth. However, this is the first study to examine market performance as a whole, over such a large time period. Presenting a hitherto unknown and inaccessible corpus of data from ancient Babylonia, this international set of contributors are for the first time able to offer an in-depth study of...

Technology is a process and a body of knowledge as much as a collection of artifacts. Biology is no different--and we are just beginning to comprehend the challenges inherent in the next stage of biology as a human technology. It is this critical moment, with its wide-ranging implications, that Robert Carlson considers in Biology Is Technology. He offers a uniquely informed perspective on the endeavors that contribute to current progress in this area--the science of biological systems and the technology used to manipulate them.

In a number of case studies, Carlson demonstrates...

Spain's development from a premodern society into a modern unified nation-state with an integrated economy was painfully slow and varied widely by region. Economic historians have long argued that high internal transportation costs limited domestic market integration, while at the same time the Castilian capital city of Madrid drew resources from surrounding Spanish regions as it pursued its quest for centralization. According to this view, powerful Madrid thwarted trade over large geographic distances by destroying an integrated network of manufacturing towns in the Spanish...