The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience.

This collection seeks to uncover the nature and consequences of the 'relational rurals' across European contexts. It calls for a relational turn in rural studies and demonstrates the importance and distinctiveness of rural relationships, processes and dynamics. The volume introduces readers to current thinking about rural, peripheral areas and the challenges faced by organisations and individuals in Europe working in these areas with regard to policy, rural dynamics, development, cooperation, contestation, conflict and associated phenomena, many of which have remained unnoticed, inaccurately...