ISBN-13: 9780415673419 / Angielski / Miękka / 2015 / 168 str.
ISBN-13: 9780415673419 / Angielski / Miękka / 2015 / 168 str.
As corporate activity continues to expand in line with the continued globalization of the economy there is an increasing demand for establishing rules to regulate the trans-boundary activities of firms and their many and complex relations with consumers. Until now, sources of knowledge in this field have been scattered and unsystematic and this volume fills a key gap in current literature, providing a concise and accessible introduction to the role of global consumer organizations. The book: