Kategoria BISAC: Business & Economics >> Commerce

So, what are you going to do about it?

Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years.

That's a very strong warning, but in...

Die Autoren beschreiben aus Herstellersicht betriebswirtschaftliche, technische und technologische Aspekte der Prozessintegration in der Printmedien-Industrie auf Basis des Job Definition Formats. Es ist eine umfassende Darstellung der Thematik, die auf ersten Praxiserfahrungen von Herstellern, Instituten und Anwendern beruht. Entscheidern der Printmedien-Industrie wird mit diesem Buch ein Rahmen fur Investitionsentscheidungen in Software und deren Implementierung geliefert. Das Buch zeichnet sich durch seine einfache Sprache mit zahlreichen Begriffserlauterungen, Praxisbeispielen,...

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.

What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm's market value. Third, they operate as single brands everywhere on the planet. We find them in B2C...

Entgegen einer weitverbreiteten Meinung ist Deutschland keine "Servicewuste." Viele deutsche Handler und deren Industriepartner haben in den vergangenen Jahren weit mehr fur ihre Kunden investiert als dies bekannt ist. Diese Branche steht durch moderne Managementprozesse und neueste Technologien mitten in einem radikalen Umbruch. Einzelhandel, Konsumguterhersteller, Dienstleister wie Marktforschungsunternehmen, IT-Hersteller und Softwareanbieter sowie Logistikunternehmen bauen Netzwerke der Zusammenarbeit auf, bei denen es nur um eins geht: standig Kundenorientierung optimieren. Dieses...

Between 1876 and 1945, thousands of Japanese civilians--merchants, traders, prostitutes, journalists, teachers, and adventurers--left their homeland for a new life on the Korean peninsula. Although most migrants were guided primarily by personal profit and only secondarily by national interest, their mundane lives and the state's ambitions were inextricably entwined in the rise of imperial Japan. Despite having formed one of the largest colonial communities in the twentieth century, these settlers and their empire-building activities have all but vanished from the public memory of Japan's...

Sara Kristoffersson's compelling study provides the first sustained critical history of IKEA. Kristoffersson argues that the company's commercial success has been founded on a neat alignment of the brand with a particular image of Swedish national identity - one that is bound up with ideas of social democracy and egalitarianism - and its material expression in a pared-down, functional design aesthetic. Employing slogans such as "Design for everyone" and "Democratic design," IKEA signals a rejection of the stuffy, the 'chintzy', and the traditional in both design practices and social...