Vergeltung Für Wettbewerbsangriffe Auf Den Kernmarkt
ISBN: 9783658096670 / Niemiecki / Miękka / 114 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Wolfgang Markus Gleich verdeutlicht in diesem Buch, dass sich Unternehmen durch Internationalisierungsschritte wirksam gegen auslandische Konkurrenten im eigenen Heimatmarkt verteidigen konnen. Untersucht werden hierbei insbesondere Vergeltungsschlage im Heimatmarkt der Angreifer. Hierdurch besteht die Moglichkeit, den Konflikt in die strategisch wichtigen Markte der Angreifer zu verlagern und eine Quersubventionierung von Angriffen zu verhindern. Der Autor zeigt, dass betroffene Unternehmen, die noch nicht im Kernmarkt der Angreifer vertreten sind, mit einer erhohten Wahrscheinlichkeit dort...
Wolfgang Markus Gleich verdeutlicht in diesem Buch, dass sich Unternehmen durch Internationalisierungsschritte wirksam gegen auslandische Konkurrenten...
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cena:
196,76 zł |
Hubbell Trading Post: Trade, Tourism, and the Navajo Southwest
ISBN: 9780806148373 / Angielski / Twarda / 372 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For more than a century, trading posts in the American Southwest tied the U.S. economy and culture to those of American Indian peoples--and in this capacity, Hubbell Trading Post, founded in 1878 in Ganado, Arizona, had no parallel. This book tells the story of the Hubbell family, its Navajo neighbors and clients, and what the changing relationship between them reveals about the history of Navajo trading. Drawing on extensive archival material and secondary literature, historian Erica Cottam begins with an account of John Lorenzo Hubbell, who was part Hispanic, part Anglo,... For more than a century, trading posts in the American Southwest tied the U.S. economy and culture to those of American Indian peoples--and in ... |
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cena:
218,48 zł |
Brand Building and Marketing in Key Emerging Markets: A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil
ISBN: 9783319194813 / Angielski / Twarda / 405 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Brand Building and Marketing in Key Emerging Markets
Brand Building and Marketing in Key Emerging Markets
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cena:
191,40 zł |
The Unmanageable Consumer
ISBN: 9781446298527 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'The Unmanageable Consumer has long been one of my favorite books in the sociology of consumption. This long overdue third edition has updated and revised the basic argument in many ways. Most importantly, it now offers a new chapter on the consumer as worker or, more generally, the prosumer. Assign it to your classes (I have...and will again) and read it for your edification.' - George Ritzer, Distinguished University Professor, University of Maryland, USA Western-style consumerism is often presented as unstoppable, yet its costs mount and... 'The Unmanageable Consumer has long been one of my favorite books in the sociology of consumption. This long overdue third edition... |
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cena:
274,86 zł |
Trade and Technology Networks in the Chinese Textile Industry: Opening Up Before the Reform
ISBN: 9781137494047 / Angielski / Twarda / 221 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explains the historical origins of the Chinese reform and opening-up process, from the perspective of the trade and technology networks. These networks emerged in the Yangzi Delta during the 1920s and 1930s and built a strong inter-firm relationship between international machinery providers and Chinese textile companies. This process contributed to the industrialization of the Yangzi Delta and suffered during the fragmentation of the Chinese market and the Japanese occupation. During the late 1940s, these networks envisaged an export-oriented development model for China. However,...
This book explains the historical origins of the Chinese reform and opening-up process, from the perspective of the trade and technology networks. The...
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cena:
459,42 zł |
The Unmanageable Consumer
ISBN: 9781446298510 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'The Unmanageable Consumer has long been one of my favorite books in the sociology of consumption. This long overdue third edition has updated and revised the basic argument in many ways. Most importantly, it now offers a new chapter on the consumer as worker or, more generally, the prosumer. Assign it to your classes (I have...and will again) and read it for your edification.' - George Ritzer, Distinguished University Professor, University of Maryland, USA Western-style consumerism is often presented as unstoppable, yet its costs mount and... 'The Unmanageable Consumer has long been one of my favorite books in the sociology of consumption. This long overdue third edition... |
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cena:
824,73 zł |
Basiswissen Außenhandel: Global Sourcing: Von Der Kontaktaufnahme Bis Zur Verzollung
ISBN: 9783658087142 / Niemiecki / Miękka / 94 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Das Buch bietet eine Anleitung fur Akteure, die in Kurzform erfahren mochten, wie sie in der Praxis und im Betriebsalltag bei Aussenhandelsgeschaften speziell bei der Einfuhr vorgehen mussen. Besonders im Blick: Startups und Klein- und Mittelunternehmen (KMUs), die ihre wirtschaftlichen Aktivitaten uber Binnengrenzen hinweg ausdehnen mochten oder ihr Beschaffungswesen internationalisieren mussen. Bevor Sie mit Ihrem Unternehmen im Ausland aktiv werden, sollten Sie folgende Fragen bedenken und moglichst schlussig beantworten konnen: - Wo liegen die Chancen und Risiken des... Das Buch bietet eine Anleitung fur Akteure, die in Kurzform erfahren mochten, wie sie in der Praxis und im Betriebsalltag bei Aussenhandelsgeschaft... |
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cena:
100,16 zł |
Essay on the Nature of Trade in General
ISBN: 9780865978751 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
62,88 zł |
Pre-Capitalist Iran: A Theoretical History
ISBN: 9780814787731 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Iran is a key case in the social scientific literature on pre-capitalist societies and this book is informed by a detailed knowledge of its state and agrarian relations." Iran is a key case in the social scientific literature on pre- capitalist societies and this book is informed by a detailed knowledge of its state and agrarian relations. Vali's critical assessment of attempts to characterize these institutions is thorough, accurate and fair. His book is of great intellectual interest." "Iran is a key case in the social scientific literature on pre-capitalist societies and this book is informed by a detailed knowledge of its state ... |
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cena:
546,63 zł |
Global Marketing Strategy : An Executive Digest
ISBN: 9783319262772 / Angielski / Twarda / 249 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not... This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a system... |
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cena:
361,44 zł |
Identitätsbasierter Markenschutz: Konzeptualisierung Im Kontext Der Internationalen Marken- Und Produktpiraterie
ISBN: 9783658101039 / Niemiecki / Miękka / 453 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Carsten Keller entwickelt auf der Basis einer umfassenden Analyse des Schrifttums sowie einer Vielzahl branchenubergreifender Fallstudien die Grundlagen einer neuen Markenschutztheorie. So entsteht erstmalig ein holistisches Modell zum identitatsbasierten Markenschutz mit konkretem Anwendungsbezug. Der Schutz der Marke vor dem Zugriff unberechtigter Dritter stellt eine zentrale Aufgabe markenfuhrender Organisationen dar. Nur durch eine hinreichende Absicherung der Marke konnen die geschaffenen okonomischen Werte vom Markeninhaber auch vereinnahmt werden. Im Rahmen der Globalisierung ist indes...
Carsten Keller entwickelt auf der Basis einer umfassenden Analyse des Schrifttums sowie einer Vielzahl branchenubergreifender Fallstudien die Grundlag...
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cena:
250,45 zł |
Optimierung Des Globalen Projektmanagements: Methoden Und Instrumente
ISBN: 9783658112615 / Niemiecki / Miękka / 42 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In diesem Essential lernt der Leser geeignete Fuhrungsmethoden kennen, die den Anforderungen des globalen Projektmanagements (GPM) gerecht werden. Joanne Huang gibt Anregungen, wie Projektmanager adäquate Handlungsmöglichkeiten selbst entwickeln und die eigenen Management-Skills fur Auslandsprojekte optimieren konnen. Die Hauptaufgabe beim Management globaler Projekte besteht darin, eine funktionierende Zusammenarbeit von multinationalen Teams aus verschiedenen Kulturkreisen zu bewirken sowie die Ressourcen des gesamten Projektumfelds optimal zu nutzen.
In diesem Essential lernt der Leser geeignete Fuhrungsmethoden kennen, die den Anforderungen des globalen Projektmanagements (GPM) gerecht werden. Joa...
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cena:
53,64 zł |
Cornering the Market: Independent Grocers and Innovation in American Small Business
ISBN: 9780199384273 / Angielski / Twarda / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In popular stereotypes, local grocers were avuncular men who spent their days in pickle-barrel conversations and checkers games; they were backward small-town merchants resistant to modernizing impulses. Cornering the Market challenges these conventions to demonstrate that nineteenth- and early-twentieth-century grocers were important but unsung innovators of business models and retail technologies that fostered the rise of contemporary retailing. Small grocery owners revolutionized business practices from the bottom by becoming the first retailers to own and operate cash registers,...
In popular stereotypes, local grocers were avuncular men who spent their days in pickle-barrel conversations and checkers games; they were backward sm...
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cena:
458,39 zł |
Value Networks in Manufacturing: Sustainability and Performance Excellence
ISBN: 9783319277974 / Angielski / Twarda / 317 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book highlights innovative solutions together withvarious techniques and methods that can help support the manufacturing sectorto excel in economic, social, and environmental terms in networked businessenvironments.
This book highlights innovative solutions together withvarious techniques and methods that can help support the manufacturing sectorto excel in econom...
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cena:
574,29 zł |
ValueWeb: How Fintech Firms are Using Mobile and Blockchain Technologies to Create the Internet of Value
ISBN: 9789814677172 / Angielski / Twarda / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The next generation internet, the Internet of Things, cannot work without an Internet of Value. The Internet of Value or ValueWeb, for short allows machines to trade with machines and people with people, anywhere on this planet in real-time and for free. The problem is that our old system cannot work that way, as it takes days to process and costs a fortune. Using a combination of technologies from mobile devices, wearables and the bitcoin blockchain, fintech firms are building the ValueWeb regardless. What does that mean for financial institutions, governments and citizens? This book...
The next generation internet, the Internet of Things, cannot work without an Internet of Value. The Internet of Value or ValueWeb, for short allows ma...
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cena:
101,31 zł |
Supply Chain Integration: Entwicklung Eines Integrators Für Die Globale Supply Chain
ISBN: 9783658026639 / Niemiecki / Miękka / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Anna Kolmykova stellt eine interdisziplinare Forschung der SC Integration sowie die Entwicklung eines Integrationsansatzes fur die flexible Einbindung der internationalen Partner in die globale Supply Chain (SC) vor. Wie erfolgt eine effiziente Integration der internationalen Akteure in die SC? Wie konnen komplexe globale SC flexibilisiert und gleichzeitig integriert werden? Das entwickelte Konzept eines Integrators bietet eine innovative, machbare Losung. Ob internationale Luftfahrtprogramme oder globale Logistiknetzwerke, der gezielte Einsatz der Integratoren verbessert die Zusammenarbeit...
Anna Kolmykova stellt eine interdisziplinare Forschung der SC Integration sowie die Entwicklung eines Integrationsansatzes fur die flexible Einbindung...
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cena:
214,68 zł |
Merchants and Explorers: Roger Barlow, Sebastian Cabot, and Networks of Atlantic Exchange 1500-1560
ISBN: 9780199672059 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the early sixteenth century, a young English sugar trader spent a night at what is now the port of Agadir in Morocco, watching from the tenuous safety of the Portuguese fort as the local tribesmen attacked the "Moors." Having recently departed the familiar environs of London and the Essex marshes, this was to be the first of several encounters Roger Barlow was to have with unfamiliar worlds. Barlow's family was linked to networks where the exchange of goods and ideas merged, and his contacts in Seville brought him into contact with the navigator, Sebastian Cabot. Merchants and...
In the early sixteenth century, a young English sugar trader spent a night at what is now the port of Agadir in Morocco, watching from the tenuous saf...
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cena:
438,73 zł |
Corporate Governance in Africa: Assessing Implementation and Ethical Perspectives
ISBN: 9781137566997 / Angielski / Twarda / 265 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Using a range of case-studies, thisbook analyzes corporate governance relationships between several Africancountries and the international community, providing an ethical assessment ofissues surrounding globalization and adherence to external governancemechanisms.
Using a range of case-studies, thisbook analyzes corporate governance relationships between several Africancountries and the international community, ...
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cena:
382,84 zł |
Inclusive Innovation for Sustainable Development: Theory and Practice
ISBN: 9781137601674 / Angielski / Twarda / 267 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Employing a three-dimensionalapproach, this book discusses inclusive innovation for socio-economic growthand development, and the implications for human security within the context ofdeveloping and emerging economies.
Employing a three-dimensionalapproach, this book discusses inclusive innovation for socio-economic growthand development, and the implications for hum...
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cena:
382,84 zł |
Market Entry in China: Case Studies on Strategy, Marketing, and Branding
ISBN: 9783319291383 / Angielski / Twarda / 231 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. With a special focus on mark...
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cena:
267,98 zł |