Marketing Technologies : Corporate Cultures and Technological Change

ISBN-13: 9780415624770 / Angielski / Twarda / 2012 / 208 str.

Elena Simakova

Opis

Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography.

Spis treści

1. The ‘Market Turn’ in Science and Technology Studies  2. Marketing Technologies: In Theory and in Practice  3. Inside Corporations: An Ethnographic Approach  4. Becoming a Neophyte Marketer  5. Marketing Texts as Discursive Objects: Or do Texts Speak for Themselves?  6. ‘Softly, Softly’ Tagging the World  7. RFID ‘Theatre of the Proof’  8. Concluding Remarks

O autorze

Elena Simakova is Lecturer in Innovation at the University of Exeter Business School, UK. Her research focuses on policy and politics of emerging technologies and the creation of market values. Her publications have appeared in Social Studies of Science; Science, Technology & Human Values; and Science as Culture