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Business, Markets and Government in the Asia-Pacific : Competition Policy, Convergence and Pluralism
ISBN: 9780415183024 / Angielski / Twarda / 359 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Exploring the thorny issues of industrial organisation, competition policy and liberalization in the Asia-Pacific region, this book examines the ways in which governments regulate business. Using case studies from China, the USA, New Zealand, Thailand, Malaysia and Japan, the authors take a comparative look at the evolution of policies and their implementation on the ground.
With a specific focus on the energy, transport and telecommuncations sectors, this book represents the most up-to-date analysis of the ways in which governments in the Asia-Pacific are coping with rapid industrial and... Exploring the thorny issues of industrial organisation, competition policy and liberalization in the Asia-Pacific region, this book examines the ways ...
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cena:
753,56 zł |
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Business, Markets and Government in the Asia-Pacific: Competition Policy, Convergence and Pluralism
ISBN: 9780415183031 / Angielski / Miękka / 359 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Exploring the thorny issues of industrial organisation, competition policy and liberalization in the Asia-Pacific region, this book examines the ways in which governments regulate business. Using case studies from China, the USA, New Zealand, Thailand, Malaysia and Japan, the authors take a comparative look at the evolution of policies and their implementation on the ground.
With a specific focus on the energy, transport and telecommuncations sectors, this book represents the most up-to-date analysis of the ways in which governments in the Asia-Pacific are coping with rapid industrial and... Exploring the thorny issues of industrial organisation, competition policy and liberalization in the Asia-Pacific region, this book examines the ways ...
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cena:
285,78 zł |
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Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000
ISBN: 9780419242406 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.
Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from No...
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cena:
306,57 zł |
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Nuts, Bolts and Magnetrons: A Practical Guide for Industrial Marketers
ISBN: 9780471853251 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Industrial or business to business marketing places very different demands on the marketing function to those traditionally seen in consumer marketing. A key problem is that managers in the business-to-business field often possess strong technical and professional skills, but have only a weak understanding of formal marketing concepts and how to make them work to gain business benefits.
Industrial or business to business marketing places very different demands on the marketing function to those traditionally seen in consumer marketing...
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cena:
229,71 zł |
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Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert
ISBN: 9781517240189 / Angielski / Miękka / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A Book That Actually Teaches You How to Write Sales Letters? Yes - You can write words that sell Knowing how to string together sentences that will have your prospects begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert helps you understand the evolution of copywriting and the importance of believing in your company's products. By understanding your audience and "what's in it for the consumer," you can become a great copywriter ...
A Book That Actually Teaches You How to Write Sales Letters? Yes - You can write words that sell Knowing how to string together sentences that will h...
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cena:
54,20 zł |
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Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing Thing for You.
ISBN: 9780786887170 / Angielski / Miękka / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book that sparked a marketing revolution.
"This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful... The book that sparked a marketing revolution.
"This is a subversive book. It says that the marketer is not--and ought not to be--... |
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86,06 zł |
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Selling Power - Marketing Energy Under Deregulation
ISBN: 9781552128534 / Angielski / Miękka / 80 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A comprehensive look at the challenges and issues facing energy providers as they enter the era of open competition.
A comprehensive look at the challenges and issues facing energy providers as they enter the era of open competition.
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cena:
64,58 zł |
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Wholesale Distribution Channels: New Insights and Perspectives
ISBN: 9781560246183 / Angielski / Miękka / 154 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject. Their chapters clarify readers'insight and deepen their understanding of this two trillion dollar industry with a wide range of topics. Among those covered in Wholesale Distribution Channels are:
Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the sub...
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cena:
280,58 zł |
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Value Prop
ISBN: 9780981912608 / Angielski / Miękka / 161 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Value Prop shows how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of products or services, and how to win business in the process.
Value Prop shows how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of products or services, and ...
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cena:
68,67 zł |
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
ISBN: 9780470504543 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION
How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the... NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION
How organizations can deliver significant performance gains throu... |
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131,29 zł |
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Marketing Island Destinations
ISBN: 9780123849090 / Angielski / Twarda / 186 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Over the last three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The...
Over the last three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having ...
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cena:
701,59 zł |
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Marketing and Innovations Management: An Integrated Perspective
ISBN: 9781601983527 / Angielski / Miękka / 64 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It would be difficult to find a CEO today that would not rank "innovation" as one of the top means by which a firm can sustain growth and survive a harsh competitive environment. However, it is unlikely that many CEOs would place "Marketing" as one of the top functions in charge of formulating innovation strategy or ensuring the success of an innovation initiative. Marketing and Innovation Management discusses why marketing has been perceived as being less relevant for innovation strategy and explains how this can be remedied. Recent work by marketing scholars holds the promise of an...
It would be difficult to find a CEO today that would not rank "innovation" as one of the top means by which a firm can sustain growth and survive a ha...
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cena:
265,19 zł |
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Product Planning Essentials
ISBN: 9780765626073 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition - Addition of two chapters on design and legal... Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product developme... |
cena:
961,44 zł |
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Product Planning Essentials
ISBN: 9780765626080 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition - Addition of two chapters on design and legal... Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product developme... |
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306,57 zł |
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The BuyerSphere Project: How Businesses Buy From Businesses in the Digital Marketplace
ISBN: 9781439261675 / Angielski / Miękka / 210 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The BuyerSphere Project is a fascinating look at how businesses buy from other businesses in the digital marketplace. The insights covered by author Gord Hotchkiss are based on an extensive research project that explored the true behavior of the people actually involved in purchase decisions at thousands of companies. Many of the traditional beliefs long held in the B2B marketplace were overturned by the research, including: The validity of the buying funnel model, the notion of rationality in a business purchase and the separation of online marketing from the core best practices of...
The BuyerSphere Project is a fascinating look at how businesses buy from other businesses in the digital marketplace. The insights covered by author G...
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cena:
90,41 zł |
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Social Media Geek-To-Geek: Practical Insights for Technology Marketers
ISBN: 9781617300073 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. And yet nobody, not even the geekiest geek, can afford to ignore the opportunity and the power that lies in deploying social media for marketing technology, both to geeks and to the rest of the world.
In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt... There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial...
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cena:
96,19 zł |
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Marketing: A Primer for Business Executives
ISBN: 9780982843437 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is designed as a short primer for the executive who wishes to learn some- thing about marketing to be able to succeed in his or her organization. This book contains twelve chapters to help the executive succeed better by understanding the main concepts of marketing.
This book is designed as a short primer for the executive who wishes to learn some- thing about marketing to be able to succeed in his or her organiza...
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cena:
186,81 zł |
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Demystifying Marketing: A Guide to the Fundamentals for Engineers
ISBN: 9780863418068 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods.
A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering...
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cena:
387,45 zł |
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Tools of the Trade: Modern Marketing for Construction Brands
ISBN: 9780984931903 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This breakthrough book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services, and retail, along with detailed examples of construction marketing implementation.
This breakthrough book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipmen...
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cena:
297,05 zł |
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Demand Driven Strategic Planning
ISBN: 9781138144040 / Angielski / Twarda / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
701,59 zł |
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