ISBN-13: 9780863418068 / Angielski / Miękka / 2007 / 216 str.
ISBN-13: 9780863418068 / Angielski / Miękka / 2007 / 216 str.
A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods.