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Economic Management in a Hyperinflationary Environment: The Political Economy of Zimbabwe, 1980-2008
ISBN: 9780198747505 / Angielski / Twarda / 576 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume provides an accessible and up-to-date account of the difficulties that the Zimbabwean economy and its population experienced during the crisis which peaked in 2008. It details the suffering and chaos that befell the country with dramatic socio-economic consequences on growth, macroeconomic stability, service delivery, livelihoods, and development. The volume seeks to provide a political economy analysis of leadership and economic management in developing economies based on Zimbabwe's experience. It examines the triggers of the crisis, and the negative impact on productive sectors...
This volume provides an accessible and up-to-date account of the difficulties that the Zimbabwean economy and its population experienced during the cr...
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cena:
670,97 zł |
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Contemporary Wine Marketing and Supply Chain Management: A Global Perspective
ISBN: 9781137492425 / Angielski / Twarda / 245 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery...
Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and th...
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cena:
692,36 zł |
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Marketing in B2B: How Do Sme Managers Make Decision?
ISBN: 9781482832853 / Angielski / Miękka / 270 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
105,63 zł |
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Account-Based Marketing For Dummies
ISBN: 9781119224853 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Grow your account list with an effective account-based marketing strategy
Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This... Grow your account list with an effective account-based marketing strategy
Buyers have changed the B2B marketing game. Account-Based Marke... |
cena:
111,96 zł |
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Into the Smm Realm: Unleashing the Power of Social Media Marketing for Your Business
ISBN: 9781517624170 / Angielski / Miękka / 88 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Do you want to promote your business effectively, easily, and cheaply? Are you ready to take your business into what is in and trendy? If so, then social media marketing is the kind of business marketing strategy that you should take into consideration, and later on, into action. Social media marketing is taking your business into the world of social networking sites and creating good noise of your business to a wide range of market. With millions and billions of people in different social networking sites, you will know that you are actually telling a huge audience about your business. And...
Do you want to promote your business effectively, easily, and cheaply? Are you ready to take your business into what is in and trendy? If so, then soc...
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cena:
38,79 zł |
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Medical Affairs in the Healthcare Industry: An introduction
ISBN: 9781519629012 / Angielski / Miękka / 106 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This introduction to Medical Affairs gives a quick overview of this unique role that provides -the bridge- between Science and Business. Dr. Kruse shares his experience and some tricks of the trade - easy and to the point - for anyone working already in the Medical Affairs field or wishes to join it. This is book 2 of the series -Healthcare Industry Excellence-. Take a look at other books in this series. Peter Kruse MD, PhD, has divided a nearly 30 year professional career as a physician, scientist and working for the healthcare industry for global drug, biologics and medical device...
This introduction to Medical Affairs gives a quick overview of this unique role that provides -the bridge- between Science and Business. Dr. Kruse sha...
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cena:
96,01 zł |
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Marketing Technologies: Corporate Cultures and Technological Change
ISBN: 9781138205994 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
259,80 zł |
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The New Way to Market for Manufacturing: Innovation That Grows Your Business
ISBN: 9780692645369 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The window of opportunity is open for progressive marketers in the manufacturing sector, but it is slowly closing as the "New Way" to market begins to catch on. Manufacturers who are willing and able to implement the New Way to match their prospective customers' buying strategies will win in their respective markets. Manufacturers must stop pitching their products at the top of the funnel where strong engagement is a differentiator. Instead of pitching products, the winners will engage with the people in their target audience by helping them to be better, relieve a pain point, or enjoy a...
The window of opportunity is open for progressive marketers in the manufacturing sector, but it is slowly closing as the "New Way" to market begins to...
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cena:
135,38 zł |
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The Cult of Service Excellence: How to Build a Truly Customer Centric Culture
ISBN: 9781910649541 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that customer service and product quality are fundamental to maintaining a competitive advantage. These organizations have incredibly strong, inspirational and charismatic leaders with strong culture and behavioural norms or even rules that guide everyone how to function within the organization. They think that their way is the only way This book...
In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more...
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cena:
71,06 zł |
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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
ISBN: 9781349311675 / Angielski / Miękka / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
211,53 zł |
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Football Brands
ISBN: 9781349312856 / Angielski / Miękka / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to ...
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cena:
192,30 zł |
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Objective Based Selling: How to sell more material handling equipment (by focusing on the customer instead of the stuff)
ISBN: 9781478775478 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Objective Based Selling is a material handling industry acclaimed book describing in detail: How to sell more material handling equipment by focusing on the customer instead of the stuff George Sefer, Vice President of Sales, Atlas Toyota Material Handling Equipment (Chicago), has stated: "Objective Based Selling continues to be the most effective formal sales education I have ever received. In this book, you'll learn how to... * Use open ended questions to get the customer to tell you how to sell them (over 100 specific questions provided) * Create customer focused proposals - instead of...
Objective Based Selling is a material handling industry acclaimed book describing in detail: How to sell more material handling equipment by focusing ...
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cena:
197,82 zł |
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No Disruptions: The New Future for Mid-Market Manufacturing
ISBN: 9781530913671 / Angielski / Miękka / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The first book to holistically examine the challenges of the skeptical, change-resistant mid-market manufacturer. In the most recent data, manufacturers contributed $2.17 trillion to the U.S. economy. For every $1.00 spent in manufacturing, another $1.40 is added to the economy. That is why the continual modernization and progression of the manufacturing industry is essential. This book examines the critical factors to "future-proof"mid-market manufacturing, including recruitment, technology, marketing, branding and diversificatio
The first book to holistically examine the challenges of the skeptical, change-resistant mid-market manufacturer. In the most recent data, manufacture...
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cena:
90,17 zł |
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Kompetenzen für die Marktforschung
ISBN: 9783110515497 / Niemiecki / Twarda / 302 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Es besteht eine Diskrepanz zwischen globalen Megatrends und dem, was die Marktforschung bewegt. Das bedroht die Zukunft der Branche. Nach morphologischer Analyse der Branchensituation und Darstellung von Kompetenztheorien wird empirisch fundiert untersucht, welche Kompetenzen in der Marktforschungsberatung notwendig und welche ausbaufahig sind.
Es besteht eine Diskrepanz zwischen globalen Megatrends und dem, was die Marktforschung bewegt. Das bedroht die Zukunft der Branche. Nach morphologisc...
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cena:
343,73 zł |
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Unlocking Innovation Productivity: Proven Strategies that Have Transformed Organizations for Profitable and Predictable New Product Growth Worldwide
ISBN: 9781537067575 / Angielski / Miękka / 158 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This small but powerful book, perfect to toss in your briefcase or bag, takes on the conventional thinking that says more resources are the answer-helping you to see what is really going on as your organization seeks to innovate and launch new products. In an open and straight-talking manner, it teaches you to challenges the premises undermining your performance. Then it shares strategies that strike directly at the root causes, so you can start taking action immediately-action against issues like: Low Project Throughput - Are you simply not getting as many new products to market as you need...
This small but powerful book, perfect to toss in your briefcase or bag, takes on the conventional thinking that says more resources are the answer-hel...
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cena:
76,80 zł |
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Digital Tools for Academic Branding and Self-Promotion
ISBN: 9781522509172 / Angielski / Twarda / 276 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Presents the latest research on the interrelationship between digital branding and academic reputation. Showcasing relevant digital platforms and techniques, this book is a compendium of vital material for academics, professionals, practitioners, and marketers interested in effective reputation management.
Presents the latest research on the interrelationship between digital branding and academic reputation. Showcasing relevant digital platforms and tech...
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cena:
973,36 zł |
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Contractor Marketing Simplified: How To Build Your Online Presence And Get Found By The Right Customers
ISBN: 9781537168555 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you are a remodeler or home building contractor wanting to get found online and make more sales, you must begin with a solid online presence. Amazon best-selling author Martin Holsinger shows exactly how to apply the principles of online marketing to your business with today's online technology. In an easy-to-read, down to earth style, you will learn exactly how to: -Build your online presence, -Get found by your ideal customer, -And get maximum return on your investment. If you are a contractor wanting to grow your business using the internet, then this is the book for you.
If you are a remodeler or home building contractor wanting to get found online and make more sales, you must begin with a solid online presence. Amazo...
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cena:
90,17 zł |
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Italian Restaurants Free Online Advertising YouTube Channel Online Presence: Italian Cuisine Step by Step Restaurant Marketing to Create Online Ads fo
ISBN: 9781543288742 / Angielski / Miękka / 90 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Running a business can take a lot of your time and a lot of your money. With all those business expenses, being able to advertise, market or promote your business for free and have it on auto-pilot(freeing up your time) is very important to your success. Learn how to.... Chapter 1: Business Overview Chapter 2: Zero Cost Marketing Overview Chapter 3: Small Business Grants Chapter 4: Getting Started Chapter 5: Video SEO (Search Engine Optimization) Chapter 6: Writing Your Script Chapter 7: Getting Web Traffic for Your Video Chapter 8: More Zero Cost Marketing Chapter 9: Million Dollar Internet...
Running a business can take a lot of your time and a lot of your money. With all those business expenses, being able to advertise, market or promote y...
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cena:
45,07 zł |
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Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.
ISBN: 9780999774809 / Angielski / Twarda / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
91,55 zł |
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Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.
ISBN: 9780999774816 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
74,37 zł |
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