Small Changes Can Deliver Big New Product Results Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck, just one of the powerful new product development strategies revealed in Simplifying Innovation. As the story in this provocative business novel unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints. Learn how to leverage the power of the 5-Step Guided Innovation System to: - Fill your pipeline with profitably growing...

This small but powerful book, perfect to toss in your briefcase or bag, takes on the conventional thinking that says more resources are the answer-helping you to see what is really going on as your organization seeks to innovate and launch new products. In an open and straight-talking manner, it teaches you to challenges the premises undermining your performance. Then it shares strategies that strike directly at the root causes, so you can start taking action immediately-action against issues like: Low Project Throughput - Are you simply not getting as many new products to market as you need...