Objective Based Selling is a material handling industry acclaimed book describing in detail: How to sell more material handling equipment by focusing on the customer instead of the stuff George Sefer, Vice President of Sales, Atlas Toyota Material Handling Equipment (Chicago), has stated: "Objective Based Selling continues to be the most effective formal sales education I have ever received. In this book, you'll learn how to... * Use open ended questions to get the customer to tell you how to sell them (over 100 specific questions provided) * Create customer focused proposals - instead of...