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Integrating Usability Engineering for Designing the Web Experience: Methodologies and Principles
ISBN: 9781605668963 / Angielski / Twarda / 440 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Integrating Usability Engineering for Designing the Web Experience: Methodologies and Principles provides a link between theoretical research and Web engineering, presenting a more holistic approach to Internet serviceability.
Integrating Usability Engineering for Designing the Web Experience: Methodologies and Principles provides a link between theoretical research and Web ...
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1043,19 zł |
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Transforming E-Business Practices and Applications: Emerging Technologies and Concepts
ISBN: 9781605669106 / Angielski / Twarda / 548 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Transforming E-Business Practices and Applications: Emerging Technologies and Concepts presents an integrated view of the latest issues and technologies evolving from business transactions and support.
Transforming E-Business Practices and Applications: Emerging Technologies and Concepts presents an integrated view of the latest issues and technologi...
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1043,19 zł |
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The Wonder of Woolies: Memories from Both Sides of the Counter of Britain's Best-loved Store
ISBN: 9780955333453 / Angielski / Miękka / 181 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a collection of memories of people who worked and shopped Woolworths from all around the Uk and over several generations.
This is a collection of memories of people who worked and shopped Woolworths from all around the Uk and over several generations.
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59,43 zł |
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E-Business Managerial Aspects, Solutions and Case Studies
ISBN: 9781609604639 / Angielski / Twarda / 364 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Electronic business plays a central goal in the economy, facilitating the exchange of information, goods, services and payments. E-Business Managerial Aspects, Solutions and Case Studies explores the relevance and impact of enterprise competitiveness, its role in the support of new organizational models, and its drivers and barriers to e-business development, as well as the presentation of state-of-the-art enabling technologies. This book provides researchers, scholars, and professionals with some of the most advanced research developments, solutions and discussions in the e-business...
Electronic business plays a central goal in the economy, facilitating the exchange of information, goods, services and payments. E-Business Managerial...
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1043,19 zł |
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E-Commerce Issues Addressed in a Throughput Model
ISBN: 9781616682446 / Angielski / Twarda / 207 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. E-commerce enables business integration together with a company's personnel, alliances, suppliers, customers, or a community. It provides processes and frameworks to actively seek and promote interactive decision making and transactions enablement. Since the Internet extends across the globe, it is possible to do business with any organisation or person who is connected to the Internet. Even small businesses such as specialist record stores are able to market and sell their offerings internationally using e-commerce. Moreover, E-commerce allows buyers and sellers to conduct business around...
E-commerce enables business integration together with a company's personnel, alliances, suppliers, customers, or a community. It provides processes an...
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748,31 zł |
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Text & Beyond: Issues in the Mobile Marketplace
ISBN: 9781608769339 / Angielski / Miękka / 76 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mobile devices, once associated only with voice telephone service, have become the launching pads for new data-driven technologies and services. This book addressed the mobile marketplace in the US, including the contours of the mobile market place and factors affecting the adoption of new mobile applications.
Mobile devices, once associated only with voice telephone service, have become the launching pads for new data-driven technologies and services. This ...
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322,16 zł |
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The Art of Being Chosen: Secrets of Success from the Giants of Retail
ISBN: 9781852526634 / Miękka / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The top retailers in the world, from Aldo to Zara, explain their strategies for success. Based on interviews with 54 of the best known names in global retailing.
The top retailers in the world, from Aldo to Zara, explain their strategies for success. Based on interviews with 54 of the best known names in global...
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cena:
108,90 zł |
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Search Engine Optimisation: Best Practice Strategies to Successfully Promote Your Website Online
ISBN: 9781907603006 / Angielski / Miękka / 48 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Forever seeing your competitors at the top of search engine results? Want to knock them off the top spot? By following the tips in this guide you can learn how to improve your organic search engine rankings, ethically. Discover how to bring new customers to your website, and understand what they want when they get there. Learn how search engines see your site, how to feed them with the content that they love, and the essential factors that determine ranking success. Packed with 101 bite-sized tips, the Marketers Checklist Series offer practical advice that can help improve your website,...
Forever seeing your competitors at the top of search engine results? Want to knock them off the top spot? By following the tips in this guide you can ...
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cena:
142,60 zł |
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Pay Per Click Marketing: Best Practice Strategies to Win New Customers Using Google AdWords and PPC
ISBN: 9781907603020 / Angielski / Miękka / 58 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Looking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn how to use the power of pay per click to multiply your sales overnight. Discover how to construct magnetic ads that draw in paying customers at the lowest possible cost per click. Learn how to find keywords that others have missed, how search engines score your campaign, and discover the latest PPC developments before your competitors. Packed with bite-sized tips, the Marketers Checklist Series offer practical advice that can help improve your...
Looking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn h...
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cena:
152,97 zł |
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Museum Retailing: A Handbook of Strategies for Success
ISBN: 9781907697005 / Angielski / Miękka / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This major Handbook distils the exceptional experience of one of the world s leading museum store consultants, Andrew Andoniadis. Specializing in enhancing the profits of museum stores, he has now advised on over 300 separate projects, and is a recipient of the Museum Store Association s Service Award. The book is designed either to be read from cover to cover, or to act as a reference on specific issues. It aims to address both the art and the science of museum retailing. Key topics covered include: product selection; merchandising and display; customer service; layout and design;...
This major Handbook distils the exceptional experience of one of the world s leading museum store consultants, Andrew Andoniadis. Specializing in enha...
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cena:
405,39 zł |
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Mathematics of the Internet: E-Auction and Markets
ISBN: 9781441929709 / Angielski / Miękka / 162 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The use of the internet for commerce has spawned a variety of auctions, marketplaces, and exchanges for trading everything from bandwidth to books. Mechanisms for bidding agents, dynamic pricing, and combinatorial bids are being implemented in support of internet-based auctions, giving rise to new versions of optimization and resource allocation models. This volume, a collection of papers from an IMA "Hot Topics" workshop in internet auctions, includes descriptions of real and proposed auctions, complete with mathematical model formulations, theoretical results, solution approaches, and...
The use of the internet for commerce has spawned a variety of auctions, marketplaces, and exchanges for trading everything from bandwidth to books. Me...
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cena:
583,65 zł |
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Mathematical Models of Distribution Channels
ISBN: 9781441953025 / Angielski / Miękka / 568 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth. At the heart of their analysis is a single-manufacturer/multiple-retailer meta-model that embraces any degree of inter-retailer competition and any distribution of market shares. In Chapters 1... Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on ... |
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778,22 zł |
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Multichannel-Retailing: Marketing in Mehrkanalsystemen des Einzelhandels
ISBN: 9783540218692 / Niemiecki / Book Termin realizacji zamówienia: ok. 5-8 dni roboczych. Multichannel-Retailing ist die Antwort des Handelsmarketings auf die aktuellen Herausforderungen einer komplexen und dynamischen Umwelt, insbesondere der vielfaltigen und wechselhaften Kundenwunsche. Mit der Kombination aus stationaren Geschaften, Online-Shops und Versandkatalogen erreichen Einzelhandler ihre Kunden an unterschiedlichen Orten, zu unterschiedlichen Zeiten und in unterschiedlichen Bedurfnislagen. Die Multichannel-Retailer mussen sich entscheiden, welche Absatzkanale sie betreiben, wie sie den Marktauftritt ihrer Kanale gestalten und wie viel Differenzierung sie zwischen den... Multichannel-Retailing ist die Antwort des Handelsmarketings auf die aktuellen Herausforderungen einer komplexen und dynamischen Umwelt, insbesonde... |
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272,71 zł |
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Vermarktung Hybrider Leistungsbündel: Das Servpay-Konzept
ISBN: 9783642128295 / Niemiecki / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Um sich dem intensiven Wettbewerb im Sachleistungsgeschaft zu entziehen, gehen Industrieguterproduzenten vermehrt dazu uber, Sachleistungen mit zusatzlichen Dienstleistungen als hybride Leistungsbundel zu vermarkten. Derzeit wird das darin liegende wirtschaftliche Potenziale jedoch noch nicht voll ausgeschopft. Vor dem Hintergrund dieser Problematik liefert das Buch mit dem ServPay-Konzept und der entsprechenden H2-ServPay Softwarelosung wertvolle Hinweise und Vorschlage zur wirtschaftlichkeitsorientierten Vermarktung hybrider Leistungsbundel. "Um sich dem intensiven Wettbewerb im Sachleistungsgeschaft zu entziehen, gehen Industrieguterproduzenten vermehrt dazu uber, Sachleistungen mit zus... |
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363,65 zł |
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Shopping 3.0: Shopping, the Internet or Both?
ISBN: 9781409417644 / Angielski / Twarda / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in...
Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising b...
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cena:
701,59 zł |
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El Mall: The Spatial and Class Politics of Shopping Malls in Latin America
ISBN: 9780520286856 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. While becoming less relevant in the United States, shopping malls are booming throughout urban Latin America. But what does this mean on the ground? Are shopping malls a sign of the region s coming of age ? El Mall is the first book to answer these questions and explore how malls and consumption are shaping the conversation about class and social inequality in Latin America.
Through original and insightful ethnography, Davila shows that class in the neoliberal city is increasingly defined by the shopping habits of ordinary people. Moving from the global operations of the shopping... While becoming less relevant in the United States, shopping malls are booming throughout urban Latin America. But what does this mean on the ground? A...
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cena:
136,76 zł |
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Delivering the Customer Experience: Creating Attainable Dreams A Guide for Retail Teams
ISBN: 9781453823989 / Angielski / Miękka / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Using more than 50 best practice examples from successful retailers globally, in this book retail thought leader and business strategist Dr Mark Dorgan offers a practical framework you can use to design and deliver a differentiated retail customer experience in the store and in multi-channel retailing. Using straight-forward descriptions of the key concepts, best practice cases and practical tool sets, the book offers retail teams and others who deal with consumers a clear and practical approach to delivering the customer experience in-store, on-line, on-mobile and across channels, tapping...
Using more than 50 best practice examples from successful retailers globally, in this book retail thought leader and business strategist Dr Mark Dorga...
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cena:
65,93 zł |
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Retail Information Systems Based on SAP Products
ISBN: 9783642086540 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Concentration tendencies, globalization, increasing cost pressure and well-informed customers all make up the hard competition faced by today's businesses. The "right" products, a successful market image, a strong positioning between suppliers and customers, efficient logistics and optimum organization structures contribute to a company's survival. Achieving this goal requires flexible information and communication systems that are fully adaptable to the specific situation. Modern retail information systems are not bound by organization borders but support both business partner cooperation...
Concentration tendencies, globalization, increasing cost pressure and well-informed customers all make up the hard competition faced by today's busine...
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cena:
194,52 zł |
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New Online Retailing: Innovation and Transformation
ISBN: 9783834923233 / Angielski / Twarda / 261 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this boom. Ten years ago, scholars and practitioners assumed only certain types of products, such as books or software, would sell well. The development of online retail has taught us something very different, however: Every product category can be sold online, and the more unwieldy the products and the more consultation support they require, the more suc cessful they are on the Web. The need for current information about online retail is quite...
All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this...
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cena:
194,52 zł |
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Strategic Uses of Alternative Media: Just the Essentials
ISBN: 9780765625557 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines impro...
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cena:
805,53 zł |
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